VW invests $580m in Argentina to launch next-gen Amarok for South America

GlobalData

Fri, Apr 4, 2025, 9:32 AM 2 min read

Volkswagen (VW) is acceptable to motorboat a caller mentation of its Amarok mid-size pick-up truck, specifically tailored for the South American market, with accumulation commencing successful Argentina from 2027.

To enactment the motorboat of the caller Amarok model, the German automotive elephantine is investing $580m into its Pacheco plant, ensuring it tin conscionable the demands of the caller exemplary generation.

Volkswagen marque CEO and Brand Group Core caput Thomas Schäfer said: “Regional maturation and localisation are important elements of our planetary program for the future."

“This concern strengthens our presumption successful a portion that is strategically important for the Volkswagen brand. The caller Amarok volition beryllium developed, designed and produced successful South America, for South America. This means that it volition beryllium perfectly aligned with the circumstantial needs of our customers successful this market.”

Volkswagen aims to heighten accumulation technology, digitalisation processes, and vigor ratio astatine the Pacheco plant, which has a past of producing implicit 770,000 Amarok units.

This inaugural is portion of the company’s strategy to run sustainably and accommodate to the technological advancements of the automotive industry.

While the caller Amarok volition cater to the South American market, Volkswagen volition support its existing partnerships for Amarok accumulation successful South Africa.

This determination ensures a dependable proviso of vehicles to planetary markets, portion besides focusing connected a merchandise strategy that aligns with the preferences and requirements of the Latin American consumers.

Volkswagen Latin America CEO Alexander Seitz added: “Argentina is simply a cardinal constituent of our South American strategy. This concern underlines our assurance successful the country’s concern capabilities. The caller Amarok sets caller standards successful presumption of performance, innovation and sustainability.”

Last month, Volkswagen Group sold a 2.2% involvement successful Traton Group for €360m lowering its nonstop ownership from 89.7% to 87.5% successful the motortruck and autobus manufacturing.