Treasury Wine Estates sells Rouge Homme brand back to original owners

Australia’s Treasury Wine Estates (TWE) is selling the Rouge Homme marque aft 15 years of ownership.

Rouge Homme is going backmost to Redman Wines, which was the archetypal proprietor earlier the marque was acquired by Lindeman’s successful 1965.

Lindeman's became portion of TWE's portfolio 2011 erstwhile the vino concern was spun-off from what was past trading arsenic Australia’s Foster’s Group.

The marque was not distributed internationally portion owned by TWE.

Back successful the hands of the Redman family, co-owner and fourth-generation winemaker Dan Redman said: “Rouge Homme has a peculiar spot successful the bosom of Coonawarra. Welcoming it backmost successful the 60th twelvemonth of Redman Wines is particularly meaningful - a full-circle moment. The statement is synonymous with the Redman family, and we’re arrogant to instrumentality it into the future.”

Coonawarra is simply a vino portion successful South Australia synonymous with the Rouge Homme statement created by Bill Redman.

Commenting connected the alteration of hands, TWE’s elder viticulturist Ben Harris said: “We’re arrogant to person been the custodians of Rouge Homme and are delighted that it’s been acquired by the Redman family. With storied brands, unmistakable terroir and exceptional wines, planetary involvement successful the Coonawarra portion continues to grow, and we look guardant to pursuing the adjacent section of the Rouge Homme story.”

The modulation follows TWE’s announcement past period that the radical was shifting to a determination operating exemplary nether CEO Sam Fischer.

Fischer revealed successful December a “transformation programme” that included a reappraisal of products, outgo cuts and changes to the company’s “operating model”.

In January, it emerged that erstwhile AB Holding CEO Olivier Goudet had go a number shareholder successful TWE.

Goudet, alongside his concern limb Platin, took conscionable implicit a 5% involvement successful the publically listed Daou Vineyards owner.

Between 2012 and 2023, Goudet was managing spouse and CEO of concern radical JAB Holding Company, the genitor of Keurig Dr Pepper, JDE Peet’s and Pret A Manger.

In February, TWE posted a half-year nett nonaccomplishment aft taxation of A$649.4m ($462.8m today) owed to an impairment complaint connected its US business.

In October, the institution had besides pulled its guidance owed to an “uncertain outlook” for Penfolds successful and Treasury Americas businesses.

The radical is targeting A$100m a twelvemonth successful outgo savings implicit the adjacent 3 fiscal years.

"Treasury Wine Estates sells Rouge Homme marque backmost to archetypal owners" was primitively created and published by Just Drinks, a GlobalData owned brand.

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