Tim Cook 'Needs To Go,' Says Ross Gerber Because Apple Missed The AI Boat: 'He Hasn't Done A Thing Really In Years'

On Tuesday, Apple Inc. (NASDAQ:AAPL) CEO Tim Cook faced renewed disapproval implicit the company's artificial quality strategy.

Ross Gerber, co-founder of concern firm Gerber Kawasaki, took to X and criticized Apple's leadership. He argued that the tech elephantine has fallen down successful AI race.

"It’s clip for Tim Apple to resign. He hasn’t done a happening truly successful years," Gerber wrote, adding that Apple "completely missed the AI boat" and present "needs Google to survive."

"No excuses. Tim Cook needs to go," helium wrote.

Ya. Been reasoning a batch astir this. It's clip for Tim Apple to resign. He hasn't done a happening truly successful years. Apple wholly missed the AI vessel and present needs Google to survive. No excuses. Tim Cook needs to go. $AAPL

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The comments echo increasing vexation among immoderate investors who judge Apple has lagged rivals successful generative AI innovation arsenic competitors similar Microsoft Corp (NASDAQ:MSFT), Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google and Meta Platforms, Inc. (NASDAQ:META) determination aggressively.

Apple did not instantly respond to Benzinga’s petition for comments.

Apple earlier this period announced a multiyear concern with Google to powerfulness upcoming AI features, including aboriginal versions of Siri.

Under the deal, Apple volition trust connected Google's Gemini models and unreality infrastructure to enactment its Apple Foundation Models.

At the time, Gene Munster, managing spouse astatine Deepwater Asset Management, viewed the determination positively. "Nice job, Tim Cook."

Munster besides said Apple's displacement distant from OpenAI's ChatGPT toward Google Gemini signals a much superior effort to hole Apple Intelligence.

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Cook, who has led Apple since August 2011, is present 65, fueling speculation astir his eventual departure.

A 2025 study suggested Cook could measurement down arsenic aboriginal arsenic 2026, portion Bloomberg's Mark Gurman has said Cook is apt to enactment done astatine slightest mid-2026.