This Fund Slashed a Planet Fitness Bet as the Gym Giant Resets 2026 Expectations

5 hours ago 4

Jonathan Ponciano, The Motley Fool

Sat, May 16, 2026 astatine 12:06 PM CDT 4 min read

Sea Cliff Partners Management chopped its Planet Fitness (NYSE:PLNT) involvement by 102,519 shares successful first-quarter 2026, an estimated $9.01 cardinal commercialized based connected quarterly mean pricing, according to a May 15, 2026, SEC filing.

What happened

According to a May 15, 2026, SEC filing, Sea Cliff Partners Management reduced its Planet Fitness holding by 102,519 shares during the archetypal 4th of 2026. The estimated transaction worth was $9.01 million, based connected the period’s mean stock price. At quarter-end, the money reported owning 102,481 Planet Fitness shares, with the position’s worth falling by $14.61 cardinal from the anterior quarter, a alteration reflecting some trading and banal terms moves.

What other to cognize

Following the sale, Planet Fitness accounted for 3.94% of Sea Cliff’s 13F AUM, moving it extracurricular the fund’s apical 5 holdings.
Top holdings aft the filing:
- NASDAQ: BTSG: $33.43 cardinal (17.3% of AUM)
- NYSE: WCC: $23.59 cardinal (12.2% of AUM)
- NYSE: LTH: $17.70 cardinal (9.1% of AUM)
- NASDAQ: OKTA: $17.32 cardinal (8.9% of AUM)
- NYSE: ITGR: $16.57 cardinal (8.6% of AUM)
As of May 14, 2026, Planet Fitness shares were priced astatine $51.50, down 47.4% from a twelvemonth earlier and good underperforming the S&P 500, which is alternatively up astir 25%.

Company Overview

Metric

Value

Revenue (TTM)	$1.38 billion
Net Income (TTM)	$228.79 million
Price (as of marketplace adjacent 2026-05-14)	$51.50
One-Year Price Change	-47.43%

Company Snapshot

Planet Fitness generates gross done franchising fittingness centers, operating corporate-owned gyms, and selling fittingness instrumentality to franchisees.
The concern exemplary is based connected recurring rank fees, franchise royalties, and instrumentality sales, providing a unchangeable and diversified income stream.
The superior customers are value-focused fittingness consumers and franchise operators crossed the United States and planetary markets.

Planet Fitness, Inc. operates 1 of the largest networks of fittingness centers, with a absorption connected accessible, affordable gym memberships and a highly scalable franchise model. The institution leverages its beardown marque and cost-efficient operation to support a wide beingness successful the fittingness industry.

Its strategy centers connected expanding its franchise footprint and maintaining accordant gross from some rank and instrumentality sales, positioning the concern for continued maturation and resilience successful a competitory market.

What this transaction means for investors

Planet Fitness banal has been hammered implicit the past year, but management’s latest comments suggest investors are inactive waiting for clearer signs that rank momentum tin afloat recover. With Sea Cliff inactive holding onto a non-negligible stake, this determination doesn’t look similar a implicit nonaccomplishment of assurance successful the stock, but alternatively much similar a money trying to trim vulnerability amid a pugnacious stretch.

Planet Fitness inactive posted coagulated first-quarter numbers, which came retired past week. Revenue climbed 21.9% to $337.2 million, portion adjusted EBITDA roseate astir 20% to $139.9 million. The institution besides ended the 4th with astir 21.5 cardinal members and opened 15 caller locations. But the bigger communicative was absorption lowering full-year expectations aft a weaker-than-expected commencement to the highest sign-up play and pausing a planned Black Card terms increase.

For semipermanent investors, the cardinal question is whether this slowdown is cyclical oregon structural. The institution inactive has a almighty franchise exemplary and beardown marque recognition, but aboriginal upside apt depends connected reigniting rank maturation without sacrificing affordability.

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