Here’s a blistery take: South by Southwest is simply a Latin euphony festival.
When the De Los squad headed to Austin, Texas, successful 2024 to screen the lawsuit for the archetypal time, astir 60 acts that fell nether the expansive Latin euphony genre umbrella had been invited to perform. Two years later, that fig has much than doubled, with much than 150 Latin euphony acts featured astatine the iconic festival, present successful its 40th year.
“Latin euphony has seen unthinkable maturation astatine SXSW successful caller years, reflecting its emergence crossed the planetary euphony industry,” said Evelyn Gómez Rivera, subordinate programmer for Latin music. “2026 is shaping up to beryllium our biggest twelvemonth for the genre successful implicit a decade, with respective large labels showcasing their newest and astir breathtaking Latin endowment here.”
Ahead of the festival, which kicks disconnected Thursday, the De Los squad has assembled a database of acts that person caught our attention. And earlier you stroke up our inboxes asking wherefore the large acts (Fuerza Regida and Junior H are besides slated to perform) weren’t included, support successful caput that what makes SXSW unsocial is that it’s a accidental for attendees to spot the adjacent large happening earlier they stroke up. In that tone of discovery, our database is made up of acts you mightiness not person heard of.
Big Soto
“Terminé siendo rapero cuando quería ser doctor,” Gustavo Rafael Guerrero Soto, amended known arsenic Big Soto, confesses successful his pandemic-era collaborative league with Argentine mega-producer Bizarrap. It’s harmless to accidental that helium made the close vocation move. The 29-year-old from Venezuela (he present lives successful Mexico) is signed to Rimas Entertainment and has been astatine the forefront of the Latin trap movement. — Fidel Martinez
Mariangela
Mexican-born vocalist Mariangela started disconnected arsenic a tender popular darling erstwhile she archetypal uploaded covers to her YouTube transmission successful 2019, drafting inspiration from indie-pop singers similar Carla Morrison and Mazzy Star’s Hope Sandoval earlier releasing her alt-pop debut medium “Sensible” nether Sony Music Latin successful 2024. Now the Texas-based creator is taking her philharmonic stylings successful a caller direction, drafting from her Monterrey roots with the merchandise of her latest “Cuando Una Mujer,” a cumbia norteña astir fierce pistillate empowerment. — Andrea Flores
Esty
First-generation Dominican American vocalist Esty doesn’t similar to beryllium boxed in. From 1 way to the next, she’ll displacement from a premix of dembow and alternate stone to bachata and pop, arsenic seen successful her caller azygous “V3n3n0,” from her upcoming album, “Domi Star.” — Cat Cardenas
Marilina Bertoldi
De Los contributor Ernesto Lechner is 100% liable for this introduction — helium included the avant-garde alt rocker from Buenos Aires successful his 2025 database of indie artists who deserved to triumph a Latin Grammy, calling her “the nonmigratory hurricane of Argentine rock, blessed with a corrosive consciousness of the absurd, a knack for pop-punk melodies, and cognition to spare.” How could you not privation to spot that? — FM
Ruido Selecto
Hailing from Medellín, Colombia, Ruido Selecto drives guardant the Caribbean rhythms of cumbia, salsa, physics dub and Afro-diasporic styles that person been traditionally transmitted done Picós, hand-painted dependable systems fashionable passim the country’s coast. His hybrid mixes besides see elements of sonideros, astir audible successful tracks similar “Lo Que Esconde.” I’m fascinated by his attraction to item successful his task “Los 14 Cañonazos Bailables,” wherever helium created experimental and modern tropical mixes utilizing archives from Discos Fuentes, a Cartagena grounds statement mostly liable for disseminating 1960s Caribbean dependable crossed the seashore of Colombia. — AF
Delilah
The Mexican American vocalist got her commencement successful mariachi, yet learning piano, guitar, violin and vihuela. At conscionable 17 years old, her awesome vocals and quality to premix accepted and modern Mexican euphony person already gotten the attraction of artists similar Becky G and Iván Cornejo. — CC
Danny Felix
Among the biggest feathers successful Danny Felix’s chapeau is being the shaper down the “Soy el Diablo (Remix),” a Natanael Cano way that besides doubled arsenic Bad Bunny’s archetypal task into the satellite of música mexicana. The Phoenix-based multihyphenate (in summation to producing, helium is besides a multiinstrumentalist and singer) has played a large relation successful shaping the existent dependable of corridos tumbados and volition beryllium repping the subgenre successful Austin. — FM
60 Juno
Originating from Merced, Calif., this Central Valley post-punk set radiates a hazy, dreamlike sound, truthful overmuch that 1 of their astir fashionable tracks is titled “zzz.” While 60 Juno initially began arsenic a solo task led by Jericho Tejeda successful his chamber during the pandemic, it has present expanded to see 3 further members from Whittier, Calif. There’s a spot of everything successful this band, mellowed surf-rock wading into punk territory that tin beryllium heard successful songs similar the upbeat “Enjoy the Sunset” and their astir popular, hypnotic way to date, “J Song.” — AF
RIA
Before she stepped into the spotlight, Ria was penning songs for different artists. Now, she’s combining her knack for affectional lyricism with her soulful voice, precocious opening for Tito Double P successful Mexico, and breaking retired with her caller single, “Pagana.” — CC
Sebaxxss
Sebaxxss is the on-tour DJ for Feid, the popular reggaeton vocalist and chap Colombian. I’m funny to spot however his acceptable translates into a smaller, much intimate venue. — FM
Diles que nary maine maten
Diles que nary maine maten is an experimental, psychedelic stone set from Mexico City named aft the celebrated abbreviated communicative by Mexican writer Juan Rulfo astir a antheral who pleads for his beingness aft being captured for sidesplitting his neighbour decades earlier. If listeners didn’t cognize immoderate better, they would deliberation this set started successful the precocious 1980s during the emergence of homegrown rock, with its untouched vocals successful songs similar “Outro.” Tracks similar “El Circo” dependable similar a gentle birth, portion “(Radio Sonora Edit)” presents itself arsenic a ghostly acoustic jazz ballad. — AF
Eydrey
Since competing connected Netflix’s Latin euphony contention show, “La Firma,” successful 2023, Eydrey has landed a grounds woody and released a dependable watercourse of R&B, Mexican and reggaeton-infused tracks. Her borderland upbringing successful El Paso has besides shaped her Spanglish lyrics. — CC
Lena Dardelet
Hailing from Cabarete, Dominican Republic — the aforesaid formation edifice municipality is location to the Bachata Academy, the lone bachata schoolhouse successful the satellite — Lena Dardelet fuses popular with assorted Caribbean genres, including— yep, you guessed it — bachata. — FM
Mosmo
Signed with Rimas Entertainment, Hermosillo vocalist Mosmo is bringing his ain crooning constituent to the corrido world. The rising vocalist archetypal came into the spotlight successful 2022 connected Netflix’s “La Firma,” a contention looking to find the adjacent Latin municipality euphony star. Mosmo’s raw, drawled vocals tin beryllium heard successful the romanticist bélico “Modo B” and the agonizing “Terapia” that implores a past person for their return. Mosmo besides incorporates elements of trap and reggaeton successful songs similar “Dimensiones,” arsenic good arsenic popular successful the bilingual way “Siempre Tú.” — AF
Selines
Inspired by artists similar Natalia Lafourcade, singer-songwriter Selines’ guitar-based songs gully connected the traditions of boleros, classical euphony and jazz, bringing a lukewarm nostalgia and romance to her sound. — CC

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