Strong DTC Channel Helps Zegna Group Post Organic 2025 Revenue Growth

MILAN – The Ermenegildo Zegna Group has for years invested successful its direct-to-consumer transmission and the strategy is paying off.

On Monday, the Italian manner radical reported preliminary 2025 revenues which showed integrated maturation of 1.1 percent to 1.91 cardinal euros , driven by the DTC transmission astatine the Zegna brand. At existent speech rates, income decreased 1.5 percent compared with 1.94 cardinal euros successful 2024.

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In the 4th fourth of 2025, revenues reached 591 cardinal euros, up 0.3 percent. Organic income were up 4.6 percent.

In the year, radical DTC revenues roseate 4.2 percent to 1.45 cardinal euros, with Zegna and Thom Browne accelerating successful the past quarter. In the 4th quarter, the transmission was up 3.9 percent astatine existent speech rates, but showed a 9.6 percent integrated growth.

Group wholesale revenues fell 20.9 percent to 318.1 cardinal euros, reflecting the prime to deemphasize this channel.

Gildo Zegna, enforcement chairman, touted the sequential betterment and affirmative publication of each of the group’s 3 brands, Zegna, Thom Browne and Tom Ford Fashion. “Zegna, successful particular, accelerated further during the 4th boosted by a double-digit integrated maturation successful the DTC channel. This show confirms the spot of our imaginativeness and the relevance of our strategy,” helium said.

He besides pointed to 2025 arsenic “a milestone year” for the radical and the Zegna family, arsenic connected Jan. 1 helium passed the CEO baton to erstwhile CFO Gianluca Tagliabue and to his sons Edoardo and Angelo Zegna, representing the 4th procreation starring the institution arsenic co-CEOs.

“I stay profoundly committed to protecting our legacy. Our uniqueness, our continuous pursuit of excellence and our unmatched filiera [pipeline] are the essence of our practice and the instauration of our strategy.”

He said “these elements came to beingness successful the caller Zegna manner show, “A Family Closet,” wherever the marque opened the doors of the family’s archives to forge beautifully crafted, timeless collections. It is with this clarity that we look up to the coming months. In a volatile environment, we determination guardant with prudence and focused priorities, grounded successful the values of our unsocial legacy, shaped implicit generations and consistently embedded successful our actions.”

In 2025, revenues astatine the Zegna marque totaled 1.81 cardinal euros, up 1.5 percent versus 2024. Organically, they roseate 4.7 percent. In the 4th quarter, income amounted to 361.7 cardinal euros, up 2.4 percent astatine existent speech rates and 7.4 percent organically, driven by sequential acceleration successful the DTC channel.