Spain’s Hijos de Rivera launches Italian subsidiary

Spanish drinks concern Corporación Hijos de Rivera, the genitor of Estrella Galicia, has established a subsidiary successful Italy.

In a statement, the radical said the Estrella Galicia Italia entity, which started operating earlier this year, "will present negociate the commercialized improvement of its products successful the country".

The determination looks to bolster its income successful Italy, which are presently led by its scope of Estrella Galicia beers. It added the marketplace besides "has large imaginable for the instauration of caller products".

The concern declined to supply further details connected its beingness successful Italy erstwhile approached by Just Drinks.

Francisco Ucha, the CEO of Corporación Hijos de Rivera, said: “Having our ain subsidiary successful Italy volition let america to accelerate our improvement successful a marketplace with tremendous imaginable for our products. Greater reach, proximity, and work capableness volition springiness a boost to our maturation successful a cardinal state for our planetary enlargement plan.”

The institution said it volition acceptable up its ain warehouses and make "a web of on-the-ground teams successful cardinal Italian regions", allowing it to "facilitate closer, much localised lawsuit work and let for amended marque positioning astatine points of sale".

The radical besides plans to make "visibility campaigns and initiatives" to physique consciousness of its products successful the Italian market.

Aitor de Artaza, the planetary concern manager astatine Hijos de Rivera, added: "Italian consumers person been precise receptive to our offerings since we archetypal entered this market, and present it was indispensable to instrumentality the adjacent measurement to conscionable their demands with investments commensurate with the maturation imaginable of our concern successful the country."

The determination follows the company's motorboat of a UK subsidiary past year.

At the time, it said it had created Estrella Galicia UK arsenic a effect to its “exponential maturation successful income implicit caller years” successful the country.

Hijos de Rivera started exporting to the UK successful 2012. The radical past told Just Drinks, the UK is its fifth-largest export market.

Following the instauration of its Italian subsidiary, the radical present has much than 10 subsidiaries extracurricular of Spain. These see Brazil, China, the US and Mexico.

In its yearly results, released successful June, the concern said it grew its turnover by astir 7% successful 2024 to €886m ($1.03bn).

Its brew income volumes roseate 4.6% successful the twelvemonth to 544 cardinal liters, portion its waters concern achieved 237 cardinal liters successful income volumes, a 3% summation connected the twelvemonth prior.

"Spain’s Hijos de Rivera launches Italian subsidiary" was primitively created and published by Just Drinks, a GlobalData owned brand.