Sony Considering Price Rises Amid $685 Million Impact on Its Business From Tariffs — Could the Cost of PS5 Go Up?

Sony has said it is considering terms rises successful effect to the immense interaction of tariffs connected its business.

The Japanese hardware and bundle institution reported its fiscal results for the twelvemonth ending March 2025, and successful an investor-focused Q&A league that followed, its executives discussed the interaction of Trump’s tariffs.

Chief Financial Officer Lin Tao said tariffs volition person a 100 cardinal yen (approx. $685 million) interaction connected Sony, assuming the tariffs already announced remain. Tariffs interaction Sony due to the fact that of its dense engagement successful hardware manufacturing, which of people includes video crippled consoles specified arsenic the PlayStation 5.

Tao past suggested Sony is considering passing immoderate of the outgo connected to the terms of its hardware, which would perchance see the PS5 itself.

“In presumption of the tariff, we are not conscionable simply calculating the elemental tariff to travel up with 100 cardinal yen, but reasoning astir the presently disposable information, and besides looking astatine the marketplace trend, we whitethorn walk connected to the price, and besides shipment allocation,” Tao said, arsenic translated unrecorded during the capitalist webcast.

“So we are taking antithetic measures successful managing to travel up to the 100 cardinal yen impact.”

Sony CEO Hiroki Totoki spoke astir PlayStation specifically, saying Sony is considering making consoles successful the U.S. to debar the tariffs.

“These hardware of people tin beryllium produced locally,” Totoki said. “I deliberation that would beryllium an businesslike strategy. But PS5 is being manufactured successful galore areas. Whether it’s going to beryllium manufactured successful the U.S. oregon not, it needs to beryllium considered going forward. We are not successful specified a captious situation.”

Sony's Hiroki Totoki is considering producing the PS5 successful the United States owed to the Tarrifs. "It needs to beryllium considered going forward" pic.twitter.com/c1cEQIwXA4

Analysts person told IGN that they expect Sony to travel Nintendo and Microsoft’s pb and marque the leap to $80 games. Could the PS5 household of consoles besides spot a terms rise? Most expect the PS5 Pro successful peculiar to spot a jump, thing that has caused immoderate to unreserved retired and bargain 1 earlier Sony makes an announcement.

Daniel Ahmad, manager of probe and insights astatine Niko Partners, told IGN that Sony had conscionable raised its console prices successful definite regions, but the U.S. mightiness beryllium next.

“Sony has raised the terms of its console aggregate times extracurricular the U.S.,” helium said. “There is simply a reluctance from some Sony and Microsoft to rise prices successful the U.S. fixed the size and value of the marketplace erstwhile it comes to console sales. That being said, we would not beryllium amazed to spot Sony travel suit with terms increases connected the PS5 successful the U.S.”

James McWhirter, elder expert astatine Omdia, added. “PS5 hardware is predominantly manufactured successful China, exposing Sony's proviso concatenation to greater hazard from tariffs originating from the U.S. “Yet what we consistently observe successful the console marketplace is that up to fractional of consoles are typically sold during Q4, the last 4th of the year. This bought some Microsoft and Sony much clip to trust connected existing inventories. In 2019, consoles were granted an exemption from tariffs connected goods from China, but this ruling did not travel into effect until August.

“With Microsoft having blinked archetypal with terms readjustments this week, it present opens the doorway for Sony to travel with PS5. This is going to beryllium a peculiarly pugnacious determination successful the U.S., the world's largest console market, which has historically been spared — prevention for PS5 Digital rising by $50 successful precocious 2023.”

Wesley is the UK News Editor for IGN. Find him connected Twitter astatine @wyp100. You tin scope Wesley astatine [email protected] oregon confidentially astatine [email protected].