Snif Snax pet food makes UK dog treats acquisition

US-based pet-food supplier Snif Snax has acquired a concern successful the UK carrying the aforesaid name.

Snif Snax successful Miami manufactures canine treats mostly made with salmon arsenic the main constituent but besides offers chicken-based snacks.

Set up successful 2016, it is backed by US private-equity steadfast Fireflight Capital Partners, which targets businesses with revenues of $25-100m and EBITDA of $3-20m.

Snif-Snax successful the UK is located successful Maryport, a coastal municipality successful the north-west England region of Cumbria. It besides produces canine treats but made with Scottish salmon.

Fireflight Capital said successful a statement, which did not disclose the fiscal presumption of the transaction, that Snif-Snax successful the UK was “separately owned”.

Snif-Snax was founded by Jonathan Brown and sources salmon from 2 section suppliers, Highland Farms and Grants Oak, according to its website.

Both companies proviso retail and wholesalers but besides connection their products on-line.

Just Food has asked the US-based concern to corroborate the quality of immoderate erstwhile transportation with Snif-Snax successful the UK, on with its revenues and the markets they some supply.

“I’m precise blessed and excited to denote Snif Snax’s acquisition of Snif-Snax UK, which allows america to beryllium vertically integrated from ‘sea to snack’, guaranteeing our consumers and their pets the freshest treats possible,” Kevin Fick, the CEO of the US company, said successful a LinkedIn post.

“Strategically, this besides allows america to accelerate our enlargement into the UK and European markets.”

Brown and his household squad volition stay “material owners of the business”, according to the statement.

Meanwhile, Firelight Capital added it volition enactment “significant investments” by Snif Snax, including further acquisitions and a caller accumulation installation successful Miami.

The investor’s president and CEO Rick Perkal said “adding the assets of Snif-Snax UK volition alteration the institution to power the bulk of its proviso concatenation and summation nonstop entree to the European market”.

Fireflight Capital exited a erstwhile concern successful favored nutrient successful 2023 – Three Dog Bakery. The institution produces canine treats and bedewed and adust favored foods

Brown added: “The Brown household is delighted to proceed gathering the Snif Snax marque and grow our concern with Rick Perkal and the Firelight team. As we grow our manufacturing and organisation capabilities, we look guardant to increasing our concern some domestically and internationally.”

"Snif Snax favored nutrient makes UK canine treats acquisition" was primitively created and published by Just Food, a GlobalData owned brand.

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