Škoda offers sales through an Amazon showroom

David Leggett

Tue, Apr 29, 2025, 4:31 AM 2 min read

Volkswagen Group owned Škoda says it has go the archetypal European automotive marque to connection an Amazon car showroom that seamlessly integrates real-time caller car banal availability wherever customers are.

Through this caller task with Amazon, customers tin browse the afloat Škoda range, cheque section availability, petition a trial drive, and research concern options - each earlier visiting a chosen Škoda retailer to marque a acquisition and enjoying a ‘click to drive’ experience.

By joining forces with Amazon, Škoda says it is enhancing the browsing experience, providing customers with each the accusation they request successful a acquainted online situation earlier making their decision.

According to a caller nationalist survey of 2,000 UK adults, commissioned by Škoda UK, 47% of imaginable customers worth being capable to probe from location erstwhile buying a caller car.

However, the Škoda survey highlights the ongoing value of carnal enactment earlier purchasing a car. While 82% of respondents similar immoderate signifier of in-person engagement, 78% see a trial thrust arsenic essential. Expert cognition (47%), merchandise demonstrations (36%), and face-to-face enactment were besides cited arsenic cardinal factors influencing their decision.

The survey reveals British consumers’ buying habits. With 77% of respondents spending up to 2 hours a time browsing online, the entreaty of integer convenience is clear: 59% cited easiness and simplicity arsenic their main crushed for buying this way. This highlights a cardinal penetration successful the discourse of car buying - customers crave convenience, but besides the added reassurance of a carnal car dealership experience.

UK customers tin now:

• Browse and cheque real-time section banal availability (with cars acceptable wrong 2-4 weeks);

• Request a trial drive;

• Explore and cipher concern options;

• Compare models;

• Make the acquisition successful idiosyncratic with a Škoda retailer

Matthew Bowden, Director of Škoda UK, said: “Online browsing and probe are portion of mundane life, which is wherefore we’re truthful excited to motorboat the Škoda showroom astatine Amazon. It gives prospective customers much opportunities to find their adjacent car and spot wherever it’s available, each from the comfortableness of their home.”

Customers commencement their travel astatine the Amazon.co.uk tract oregon via the Amazon app connected their smartphone oregon tablet. Once they person compared features and recovered a Škoda model, they are connected to their preferred retailer who they tin sojourn to put finance, hold immoderate part-exchanges and acceptable a postulation date.

"Škoda offers income done an Amazon showroom" was primitively created and published by Just Auto, a GlobalData owned brand.