ProSiebenSat.1 Media AGM Puts Entertainment Pivot, Cost Cuts in Spotlight

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MarketBeat

Fri, May 22, 2026 astatine 9:12 AM CDT 7 min read

Key Points

ProSiebenSat.1 Media (ETR:PSM) utilized its yearly wide gathering to outline a sharper absorption connected entertainment, tighter fiscal subject and continued outgo reductions pursuing a twelvemonth marked by anemic advertizing markets, portfolio disposals and a alteration successful power aft MFE became bulk shareholder.

Maria Kyriacou, chairwoman of the Supervisory Board, told shareholders the past 12 months had been hard amid a challenging economical situation successful the DACH portion and planetary volatility. She said the institution had “stayed the course” by concentrating connected its halfway amusement business, divesting non-core assets and initiating a large ratio and savings program.

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Kyriacou said the company’s integer translation was gaining momentum, highlighting “outstanding development” astatine streaming level Joyn. She besides said Marco Giordani, appointed Group CEO successful October, and Bob Rajan, appointed interim Group CFO, had made a affirmative interaction by emphasizing currency absorption and a leaner structure. Luca Poloni, who became Group COO and an Executive Board subordinate connected May 1, was besides cited for his exertion and artificial quality experience.

Entertainment Focus and New Strategic Priorities

Giordani told shareholders that absorption moved rapidly aft his accomplishment to refocus the radical connected entertainment, which helium described arsenic the company’s practice and halfway strength. He said ProSiebenSat.1 had simplified its operation into 2 main segments: entertainment, and commerce and dating.

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