PF Chang’s names Holly Smith as new CMO

US-based casual eating edifice concatenation PF Chang’s has appointed Holly Smith arsenic its caller main selling serviceman (CMO).

In her caller role, Smith volition oversee marque and selling strategy, including efforts to fortify lawsuit engagement and usher upcoming campaigns.

She volition straight study to PF Chang’s president and CEO Jim Mazany.

Mazany said: “Holly's proven quality to physique dynamic, consumer‑centric marque strategies and her enactment crossed high‑impact selling initiatives marque her an outstanding summation to the PF Chang's team.

“Her imaginativeness and strategical mindset volition beryllium invaluable arsenic we proceed to signifier memorable marque experiences and grow our reach."

Smith has worked with edifice and hospitality brands, focusing connected marque gathering and maturation crossed brands specified arsenic Rosa Mexicano, Yardbird, Macaroni Grill and Joe's Crab Shack.

Her inheritance includes designing integrated marque platforms, reshaping menus and pricing structures, and moving cross-channel campaigns for established chains seeking to modernise their representation and support taste relevance.

In her caller post, Smith volition signifier however PF Chang’s presents itself to customers, some successful the US and internationally.

Her remit covers marque strategy, originative improvement and the usage of information to usher selling decisions and scope varied user groups.

She volition besides oversee integer activity, contented and impermanent engagement initiatives aimed astatine reinforcing the eating acquisition and supporting the company’s maturation ambitions.

Smith said: “I'm thrilled to articulation PF Chang's astatine specified an breathtaking clip successful its evolution.

“This marque holds a peculiar spot successful the hearts of diners astir the world, and I look guardant to partnering with the incredibly talented teams to deepen those connections and thrust meaningful, long‑term growth.”

PF Chang’s was launched successful 1993 by Philip Chiang and Paul Fleming. Specialising successful Asian fusion cuisine, the concatenation present runs much than 300 outlets crossed 23 countries, including sites successful US airports.

"PF Chang’s names Holly Smith arsenic caller CMO" was primitively created and published by Verdict Food Service, a GlobalData owned brand.

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