OpenAI plans a 'superapp' to unify ChatGPT and Codex

OpenAI plans to harvester its ChatGPT app, Codex coding platform, and Atlas browser into a azygous desktop "superapp," according to The Wall Street Journal, arsenic the institution moves to streamline resources and respond to contention from rival Anthropic.

Chief of Applications Fidji Simo volition pb the effort. Greg Brockman, OpenAI's president and the idiosyncratic presently liable for its computing work, volition articulation Simo successful managing the restructuring, an OpenAI spokeswoman said.

The superapp program reverses a merchandise strategy from past twelvemonth that near the institution scattered. OpenAI had rolled retired aggregate idiosyncratic apps that drew an uneven effect from users and pulled interior attraction successful antithetic directions. In a enactment to employees, Simo described the effect arsenic a fragmentation that had slowed the institution down and wounded merchandise quality.

The centerpiece of the combined app volition beryllium what OpenAI calls "agentic" AI — tools designed to tally independently connected a machine and grip tasks ranging from coding to information analysis. In the adjacent term, Codex volition beryllium expanded to grip productivity enactment beyond coding; ChatGPT and Atlas volition beryllium brought into the unified app successful aboriginal phases. OpenAI said its ChatGPT mobile app is not portion of the consolidation.

Sam Altman, CEO of OpenAI, and Simo person been conducting a reappraisal of the company's afloat merchandise lineup implicit the past respective weeks to find what to chopped oregon standard back, according to The Wall Street Journal. The Journal reported that Simo utilized an all-hands gathering to pass unit against "side quests," citing Anthropic's gains among endeavor and developer clients arsenic the crushed for the sharper focus. OpenAI has described its existent posture internally arsenic a "code red," a spokeswoman said.

OpenAI is competing with Anthropic for endeavor customers — companies buying AI tools to amended worker productivity. Enterprise income had not been a precedence for OpenAI astatine the outset, but the institution has pivoted toward that marketplace arsenic Anthropic's Claude Code and Cowork person taken clasp with developers and concern customers. Each institution has floated the imaginable of going nationalist by year's extremity and faces unit to deed assertive gross milestones promised to investors.

Anthropic's endeavor gains person been significant. Anthropic's gross stood astatine astir $9 cardinal annualized astatine the adjacent of 2025 and had reportedly approached $20 cardinal by aboriginal March. Its information of endeavor AI spending climbed to 40% implicit that stretch, portion OpenAI's stock of the aforesaid marketplace fell from astir fractional to astir 27%. A blog station from Anthropic asserting that Claude Code could modernize COBOL-based systems sent IBM's marketplace worth down by astir $40 cardinal successful a azygous trading session.

The institution said bringing everything nether 1 extortion volition interruption down silos betwixt teams and fto its researchers ore connected a azygous merchandise alternatively than many. Simo described the consolidation arsenic a mode to brace the company's user AI marque with its strongest agentic tools and widen those capabilities much broadly.