OJG to operate Lee brand in US, Canada under new Authentic deal

The OJG concern follows the completion of Authentic's antecedently announced acquisition of Lee, which is presently expected to adjacent successful the second portion of 2026.

Under the agreement, OJG volition go the operating spouse for Lee crossed the North American market.

The institution volition presume work for Lee's operations successful the US and Canada, moving intimately with Authentic to service some consumers and retail partners successful these regions.

The statement aims to leverage OJG's acquisition successful denim manufacturing, sourcing, merchandise improvement and wholesale organisation to enactment the maturation of the Lee brand.

Lee volition stay headquartered successful Greensboro, North Carolina.

OJG besides plans to support activities astatine the Mocksville, North Carolina installation and to proceed to trust connected the expertise of the existing workforce to enactment the brand's business.

"Having antecedently led Lee, I cognize firsthand the spot of this brand, the passionateness of its squad and the loyalty of its consumers," said Chris Waldeck, CEO astatine OJG. "Our precedence is to physique connected the brand's affluent heritage, enactment the talented squad successful Greensboro and Mocksville, and make a instauration for semipermanent growth."

According to the companies, this determination aligns with Authentic's wider strategy of collaborating with established operators successful cardinal sectors and regions.

Authentic Brands Group added it is successful ongoing discussions with different imaginable partners to further Lee's planetary growth.

"Lee is 1 of the astir recognisable names successful denim, with an unmatched practice and tremendous accidental for aboriginal growth," added Authentic sports and manner planetary president Jarrod Weber.

"OJG has been a trusted spouse of Authentic for galore years, and we person seen firsthand their quality to execute astatine the highest level. They bring heavy class expertise, beardown retail relationships and a proven way grounds of increasing iconic brands. Just arsenic importantly, they stock our committedness to preserving Lee's bequest successful Greensboro portion investing successful the brand's future. We are pleased to spouse with Chris and the OJG squad arsenic we unlock caller opportunities for Lee crossed the US and Canada."

"OJG to run Lee marque successful US, Canada nether caller Authentic deal" was primitively created and published by Just Style, a GlobalData owned brand.