Nike to reportedly cut 775 US warehouse jobs in automation push – report

Nike plans to destruct 775 positions astatine its organisation centres successful Tennessee and Mississippi, US, arsenic it looks to amended profitability and grow automation, according to a study connected Reuters.

The cuts volition mostly impact warehouse-based jobs astatine the sportswear group’s facilities successful the 2 states.

The determination comes aft a bid of workforce reductions successful caller years arsenic Nike attempts to rebuild marketplace stock ceded to competitors.

In August, the institution trimmed conscionable nether 1% of its firm unit arsenic portion of a turnaround overseen by CEO serviceman Elliott Hill, who took the helm successful 2024.

In February 2024, Nike said it would chopped 2% of roles, amounting to much than 1,600 positions.

In a connection to Reuters, Nike said it was “taking steps to fortify and streamline our operations truthful we tin determination faster, (and) run with greater discipline”, noting that the changes would chiefly impact its US organisation network.

The institution added that the measures were intended to “reduce complexity, amended flexibility, and enactment our way backmost to long-term, profitable growth”.

Under Hill’s leadership, the radical has accrued concern successful its footwear ranges and shifted its absorption backmost to halfway sports specified arsenic moving and football.

Nike reported a 2nd consecutive quarterly diminution successful gross margins successful December, pointing to softer request successful China and efforts to rebalance its merchandise line-up, and has besides disclosed a caller information breach successful which hackers released firm information.

The latest cuts signifier portion of a wider restructuring programme aimed astatine restoring the company’s profitability.

In December 2025, Nike reshaped its elder enactment operation arsenic portion of its wide ‘Win Now’ turnaround strategy.

The institution introduced a caller relation of main operating serviceman (COO) and elevated the leaders of its 4 geographic regions to the elder enactment team.

At the aforesaid time, Nike eliminated the positions of main exertion serviceman (CTO) and main commercialized serviceman (CCO), and brought its planetary and direct-to-consumer income operations nether the work of its main fiscal serviceman (CFO).

"Nike to reportedly chopped 775 US warehouse jobs successful automation propulsion – report" was primitively created and published by Retail Insight Network, a GlobalData owned brand.

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