Morgan Stanley Highlights Viking Holdings (VIK) for Resilience in Wealthier Demographic Segments

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Maham Fatima

Mon, February 9, 2026 astatine 11:06 AM CST 2 min read

Viking Holdings Ltd. (NYSE:VIK) is 1 of the best IPO stocks to bargain close now. On January 16, Morgan Stanley expert Stephen Grambling accrued the terms people for Viking Holdings to $75 from $70 with an Overweight rating. In a 2026 outlook, Grambling noted that portion gaming, lodging, and leisure fundamentals were muted successful 2025, companies catering to older and wealthier demographics saw circumstantial areas of acceleration.

Looking ahead, Morgan Stanley anticipates a continuation of these cardinal trends successful the coming year, with the further origin of involvement rates perchance favoring goods implicit services.

On January 12, Bank of America besides raised its terms people for Viking Holdings Ltd. (NYSE:VIK) to $80 from $70 portion keeping a Buy rating. The firm’s investigation of aggregated recognition and debit paper information revealed a 10.5% year-over-year summation successful monthly cruise spending for December. BofA noted that cruise spending continues to amusement unsocial spot compared to different question sectors, which saw an wide diminution of 1.9% year-over-year successful December, including a 4.1% driblet successful hose walk and a 2.4% alteration successful edifice spend.

Morgan Stanley Highlights Viking Holdings (VIK) for Resilience successful Wealthier Demographic Segments

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Viking Holdings Ltd. (NYSE:VIK) engages successful the rider shipping and different forms of rider transport successful North America, the UK, and internationally. It operates done the River & Ocean segments.

While we admit the imaginable of VIK arsenic an investment, we judge definite AI stocks connection greater upside imaginable and transportation little downside risk. If you’re looking for an highly undervalued AI banal that besides stands to payment importantly from Trump-era tariffs and the onshoring trend, spot our escaped study connected the best short-term AI stock.

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Disclosure: None. This nonfiction is primitively published at Insider Monkey.