More companies are adopting ‘AI-first’ strategies. Here’s how it could impact the environment

1 month ago 9

Chris Morris

Tue, Apr 29, 2025, 3:30 PM 4 min read

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As artificial quality gets smarter, a increasing fig of companies are expanding its implementation successful their operations oregon much heavy promoting their ain AI offerings. The buzzword for this is “AI first.”

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Duolingo is among the latest to follow an AI-first approach. The company’s CEO, Luis von Ahn, announced the alteration successful an all-hands email Monday, saying it would halt utilizing contractors to bash enactment AI tin grip and lone summation caput number erstwhile teams person maximized each imaginable automation.

“The mode we enactment is fundamentally shifting. AI is becoming the default starting point,” said Duolingo’s Chief Engineering Officer Natalie Glance successful an interior Slack connection she shared connected LinkedIn. “Start with AI for each task. No substance however small, effort utilizing an AI instrumentality first. It won’t ever beryllium faster oregon amended astatine first—but that’s however you physique skill. Don’t springiness up if the archetypal effect is wrong.”

Von Ahn, successful his email, said the AI-first attack was already paying dividends, helping the institution with its contented instauration process. “Without AI, it would instrumentality america decades to standard our contented to much learners,” helium wrote.

Earlier this month, Shopify’s CEO Tobi Lütke told workers astatine that institution that utilizing AI was present a “fundamental expectation” successful regular tasks. “Our task present astatine Shopify is to marque our bundle unquestionably the champion canvas connected which to make the champion businesses of the future,” helium wrote. “We bash this by keeping everyone cutting-edge and bringing each the champion tools to bear. . . . For that we request to beryllium perfectly ahead.”

AI’s emergence successful concern has been forecast for years, of course. But arsenic much companies marque it a priority, determination are different impacts to beryllium considered.

A technological insubstantial released by Cornell University precocious past twelvemonth titled, “The Unpaid Toll: Quantifying the Public Health Impact of AI,” said the contamination from information centers powering the AI manufacture could pb to up to 1,300 premature deaths each twelvemonth by 2030. It further estimated that nationalist wellness costs related to the aerial contamination those centers enactment retired are already astatine $20 cardinal per year.

Data centers are thing new. They’ve been astir since the 1940s, erstwhile the University of Pennsylvania built 1 to enactment the archetypal general-purpose integer computer, the ENIAC. But arsenic generative AI has grown, truthful excessively has the request for newer, much almighty centers.


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