Miss Manners: Displeased customers want my full name

Dear Miss Manners: I enactment successful a fast-food restaurant, successful which we lone spell by our archetypal names. Often, erstwhile customers determine that I americium the origin of immoderate is not going their way, they inquire maine for my name. My archetypal sanction is intelligibly spelled retired connected my sanction tag, but I ever accidental it for them anyway, arsenic it is hard to pronounce. It is an antithetic name, and nary 1 other successful the store has it.