Magic: The Gathering Just Had Its Most Successful Year Ever...Again

Magic: The Gathering conscionable had its astir financially palmy twelvemonth yet, Hasbro has announced. And it's mostly acknowledgment to its collaborations with different brands, via its Universes Beyond and Secret Lair releases.

In its net telephone today, Hasbro revealed that MTG gross was up 59% year-over-year, successful nary tiny portion acknowledgment to the Avatar: The Last Airbender acceptable past year, which is present the 3rd highest-selling acceptable successful Magic past aft Final Fantasy and Lord of the Rings. Other Universes Beyond sets, arsenic good arsenic Secret Lair, besides had a manus successful the success.

That 59% is simply a immense increase, and 1 that is liable for Hasbro's wide numbers looking good. The institution wide was up 14% year-over-year, astir wholly driven by 45% maturation successful the Wizards of the Coast and Digital Gaming conception (Monopoly Go! besides helped a little). Its different segments, Consumer Products and Entertainment, some saw declines of 4% each.

The revenue-raising capabilities of Universes Beyond and Secret Lair are a adjuvant look for Hasbro's C-suite, which has recovered itself the people of a shareholder suit connected the precise taxable recently. The suit alleges that Hasbro has mismanaged Magic: The Gathering by overprinting sets of cards, specifically Universes Beyond and Secret Lair, thereby devaluing existing cards. The ailment itself contains immoderate beauteous crisp accusations that the company's apical brass person been holding specified sets successful reserve to deploy whenever the remainder of the institution is struggling.

Avatar: The Last Airbender x Magic: The Gathering - Tea Time astatine the Jasmine Dragon Scene Box

In response, Hasbro has stated that specified claims person "no merit," and has precocious moved to disregard a akin suit with precise akin accusations filed successful 2024 by the West Palm Beach Firefighters' Pension Fund and City of Miami General Employees & Sanitation Employees' Retirement Trust, connected the ground that the ailment has been amended truthful importantly since it was primitively filed that it is nary longer related to the archetypal issue.

Hasbro reached retired to stock the pursuing updated connection connected these lawsuits arsenic pertains to its net today:

As we shared erstwhile you covered the substance successful January, these claims person nary merit. Our strategical program for Magic was implemented, and the results underscore the spot of that strategy. As further reflected successful our net results released this morning, Magic: The Gathering conscionable completed its astir palmy twelvemonth ever.

Magic: The Gathering's adjacent acceptable volition beryllium a Universes Beyond acceptable for Teenage Mutant Ninja Turtles, implicit with commandant deck, and volition merchandise connected March 6.

Rebekah Valentine is simply a elder newsman for IGN. Got a communicative tip? Send it to [email protected].