Lululemon enters Romania as EMEA expansion gathers pace

Lululemon has launched successful Romania done a franchise concern with Arion Retail Group, the company's 4th caller marketplace introduction successful 2026.

The Canadian diversion deterioration retailer said successful a connection that the caller store is located astatine Băneasa Shopping City successful Bucharest.

It marks the brand's archetypal carnal beingness successful the Romanian marketplace and offers its diversion and manner merchandise scope to section shoppers.

Lululemon elder vice-president for EMEA Sarah Clark said: "This twelvemonth we person expanded our beingness crossed immoderate of the fastest-growing markets crossed cardinal and eastbound Europe and our motorboat into Romania is our latest milestone.

"Bucharest is specified a dynamic metropolis with an progressive well-being network, including section and planetary studios, wellness clubs and holistic fittingness experiences. The effect from the section assemblage during opening week has been breathtaking and shows the spot of the accidental ahead."

Romania follows 3 erstwhile marketplace entries this year.

Lululemon moved into Poland and Hungary successful March, earlier entering Greece successful May, each done franchise partnerships.

The institution said its wider enlargement crossed Europe, the Middle East and Africa (EMEA) is portion of its absorption connected "strategic planetary growth".

Lululemon said that, by mid-June 2026, it volition person opened 8 caller stores crossed the EMEA portion wrong a six-week period. That pipeline includes 2 stores successful Istanbul.

It besides covers the precocious opened pop-up store astatine the Bodrum EDITION, with different store scheduled to unfastened aboriginal this period astatine Yalikavak Marina.

These locations are being developed done franchise spouse Fiba Retail.

In Greece, a 2nd lululemon store is owed to unfastened soon successful Athens, again successful concern with Arion Retail Group.

In the UK, it opened a caller company-owned store past period successful Birmingham.

The opening brought its UK store number to 24 since archetypal launching successful London successful 2014.

Lululemon said it present has stores and a integer beingness successful 23 markets crossed EMEA done a premix of company-owned and franchised operations.

The radical is besides preparing to participate Austria this summertime done its franchise model, with a store planned successful Vienna. India is expected to travel aboriginal this year.

"Lululemon enters Romania arsenic EMEA enlargement gathers pace" was primitively created and published by Retail Insight Network, a GlobalData owned brand.