Livekindly Collective buys German plant-based peer Greenforce

Livekindly Collective has acquired Germany-based plant-based nutrient shaper Greenforce Future Food.

In a statement, US-based Livekindly said the woody would assistance it "consolidate its presumption arsenic 1 of the starring planetary players successful the plant-based nutrition segment".

Livekindly CEO David Suarez said: "The integration of Greenforce is different important measurement successful our strategy to pb this class – with a wide absorption connected maturation and sustainable profitability."

Greenforce is led by CEO Thomas Isermann and markets plant-based meat, ovum and food alternatives.

Livekindly did not clarify whether Isermann volition stay with the concern pursuing the acquisition.

Founded successful 2020, Greenforce is simply a privately owned, venture-backed business. Livekindly told Just Food the ownership earlier the transaction was shared betwixt its founders and investors.

Livekindly declined to remark connected however overmuch it had paid for Greenforce and connected the income figures for either company.

The woody appears accordant with remarks Suarez made successful a December interrogation with Just Food, erstwhile helium said the plant-based class inactive had "too galore tiny brands" and predicted further dealmaking.

"There's inactive excessively galore tiny brands and determination volition beryllium consolidation of those brands successful the adjacent mates of years," Suarez said astatine the time, adding that retail shelves would progressively "consolidate into less players that thrust the category".

Livekindly, which has been built mostly done acquisitions, owns brands including Fry's, Oumph! and NoMeat.

Germany has been a absorption for Livekindly, which already operates successful the state done brands including Like. It describes Germany arsenic "one of the astir important" European markets for plant-based food.

Asked wherefore it wanted to grow further successful Germany, Livekindly said the state was a "growing marketplace with potential" and pointed to Like's presumption arsenic "the fig two" marque successful category. It did not supply data.

Greenforce sells done Germanyt's retail and foodservice channels, with its products stocked by large market chains including Rewe, Edeka and Kaufland.

The institution operates successful Germany and the wider DACH region.

Livekindly has indicated Greenforce's manufacturing tract volition not instantly beryllium utilized to nutrient Livekindly products, saying the 2 companies presently "manufacture and present antithetic merchandise ranges".

"Livekindly Collective buys German plant-based adjacent Greenforce" was primitively created and published by Just Food, a GlobalData owned brand.