Lands’ End forms IP joint venture with WHP Global

Under the agreement, Lands’ End volition lend each intelligence spot and related assets tied to the Lands’ End brand, including existing licensing agreements, into the caller entity.

WHP Global volition wage $300m successful currency for a 50% controlling ownership stake, with the associated task to beryllium owned 50/50 by some parties pursuing completion.

Lands’ End said the transaction volition let it to afloat repay its outstanding word loan, astir $234m arsenic of 26 January 2026, with remaining proceeds utilized for wide firm purposes.

The institution retains afloat operational power of its direct-to-consumer and B2B businesses, portion the associated task volition negociate planetary licensing strategy and marque expansion.

WHP Global’s platform, which spans much than 80 countries and a portfolio generating implicit $8bn successful retail sales, is expected to enactment class expansion, spouse enactment and semipermanent royalty maturation for the Lands’ End brand. Existing products, lawsuit relationships, channels and marque presumption volition stay unchanged, the companies said.

As portion of the structure, a Lands’ End subsidiary volition participate into a semipermanent licence statement with the associated venture, allowing it to proceed utilizing the brand’s intelligence spot successful speech for royalty payments, including guaranteed minimum royalties starting astatine $50m successful the archetypal year.

In definite WHP Global monetisation events, specified arsenic a nationalist listing oregon bulk sale, Lands’ End whitethorn person the close and successful immoderate cases the work to speech its associated task involvement for equity successful WHP Global astatine the aforesaid valuation multiple.

Separately, WHP Global plans to motorboat a tender connection for up to $100m of Lands’ End shares astatine $45 per share, taxable to proration and completion of the IP transaction. Following the offer, WHP Global is expected to clasp up to 7% of Lands’ End’s outstanding communal stock.

Yehuda Shmidman, founder, president & CEO of WHP Global, said, “We spot a important accidental to grow the scope of the Lands’ End marque some successful the US and globally by leveraging WHP Global’s level – which contiguous spans 80+ countries, 225+ licence partners, and, post-close, a portfolio generating much than $8 cardinal successful planetary retail sales. We look guardant to partnering with the Lands’ End squad to unlock the brand’s adjacent section of growth.”

"Lands’ End forms IP associated task with WHP Global" was primitively created and published by Just Style, a GlobalData owned brand.

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