Kuaishou's e-commerce unit fined $3.8 million by Chinese regulator

Reuters

Fri, January 30, 2026 astatine 7:41 AM CST 1 min read

BEIJING, Jan 30 (Reuters) - Chinese regulator fined Kuaigou, an e-commerce portion of live-streaming work ​provider Kuaishou Technology, 26.7 cardinal yuan ($3.84 million) ‌over what it described arsenic respective "illegal acts."

Kuaigou charged "unreasonable" fees, ‌failed to support consumers oregon instrumentality enactment connected counterfeit products being sold connected its platform, and facilitated mendacious oregon misleading selling practices, according to ⁠a connection China's ‌market regulator released connected Friday.

The good followed a probe the State Administration for ‍Market Regulation launched into the institution successful September, citing "illegal and irregular occurrences specified arsenic mendacious selling and ​counterfeit products" successful the live-streaming e-commerce industry.

The ‌company besides published "illegal advertising," failed to disclose required accusation and provided services "for the amerciable merchantability oregon acquisition of chaotic animals and their products oregon prohibited hunting tools," the regulator said.

In a connection ⁠released aboriginal connected Friday, ​Kuaigou said it "sincerely accept(s) and ​will resolutely obey" regulator's determination and penalty.

"We volition fortify operations successful accordance with ‍the law, further ⁠improve compliance level ... and enactment unneurotic with the businesses connected the level to supply ⁠better services to consumers," the institution said.

($1 = 6.9490 Chinese ‌yuan renminbi)

(Reporting by Xiuhao Chen and Ryan ‌WooEditing by Tomasz Janowski)