India FMCG major Wipro invests in pan-Asia food brand Moi Soi

Moi Soi, a pan-Asian foods and beverages marque of Ceres Foods, has secured concern from Wipro Consumer Ventures.

The task limb of India FMCG large Wipro Consumer Care & Lighting did not disclose the fiscal presumption of the concern successful a statement. The circular besides featured different venture-capital steadfast GVFL.

Moi Soi was founded successful October 2021 and specialises successful ready-to-cook (RTC) meals. The company's portfolio consists of much than 32 products, including sauces, chilli oils, noodles, atom papers, ready-to-eat curries and Asian beverages.

It besides includes popping boba drinks and matcha pulverization successful single-serve formats.

The marque is contiguous crossed quick-commerce, D2C and modern commercialized successful India, including Reliance and DMart. It is besides disposable successful planetary markets specified arsenic Australia, South Africa, Dubai and Germany.

Moi Soi laminitis Deb Mukherjee said: “India has evolved. The mode we dine today, sushi adjacent to a Thai curry, dim sums and noodles connected the aforesaid table, tells you the Indian palate has moved good beyond Indo-Chinese.

“Moi Soi was built to bring that authentic, multi-cuisine acquisition home. With GVFL and Wipro Consumer Ventures alongside us, we volition physique the caller modern Asian foods and beverages class successful India and marque Moi Soi a pantry indispensable successful each Indian household."

The institution presently delivers to “2,000+ pin codes crossed 250 cities successful India” dispatching implicit 600,000 products a month.

In a LinkedIn post, Wipro Consumer Ventures managing spouse Sumit Keshan said Mukherjee has a “deep understanding” of the user palate.

“Right from our archetypal meeting, [I] had decided to spouse with him, fixed the positioning, potential, and execution - they person doubled their monthly revenues successful [the] past 6 months. Also blessed to put on with GVFL,” Keshan added.

Moi Soi plans to usage the proceeds to “deepen distribution” crossed commercialized and quick-commerce, grow its portfolio with “innovative flavours” and further physique the brand.

Wipro Consumer Care Ventures was founded successful 2019 and backs emerging user brands crossed India and Southeast Asia.

The woody marks the archetypal concern from Wipro Consumer Care Ventures’ Fund II.

"India FMCG large Wipro invests successful pan-Asia nutrient marque Moi Soi" was primitively created and published by Just Food, a GlobalData owned brand.

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