Caitlyn Moorhead
Sat, Apr 12, 2025, 7:03 AM 5 min read
There’s nary denying that Google has importantly impacted people’s lives — successful fact, successful bid to spot conscionable however overmuch you tin Google it. Since its IPO astir 2 decades ago, Google has established itself among the astir palmy exertion companies, helping pave the mode for profitable businesses worldwide. However, does each this occurrence construe into affirmative returns for investors?
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Currently, the banal has galore economists and investors alike a spot disquieted fixed that spending connected integer advertizing could beryllium greatly impacted if the U.S. heads for the projected recession owed successful ample portion to President Trump’s tariffs.
If you had invested $1,000 successful Google 10 years ago, what would your finances look similar today? To recognize this, you archetypal request to research what has led to Google’s maturation and what mightiness lend to the banal question implicit the adjacent decade.
From 2015 to 2020, Google banal exploded, appreciating much than 250%. While astir of the satellite came to a implicit halt during the pandemic, Google’s banal terms astir doubled implicit 18 months of that period.
Here are immoderate cardinal takeaways from Google stock’s (GOOG) existent performance:
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Stock price: $158.76
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Market cap: $1.8 trillion
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52-week high: $208.70
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52-week low: $142.66
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Dividend ratio: 0.54%
Unfortunately, things haven’t been arsenic glamorous for investors since. In the past 3 years, it’s been an up-and-down battle.
“A $1,000 concern successful Google (now Alphabet Inc.) a decennary agone would person grown to $5,290 today, acknowledgment to the company’s dominance successful hunt volumes and integer advertisement spending, including YouTube’s important publication to its revenues,” said Deiya Pernas, chartered fiscal expert (CFA) and co-founder of Pernas Research.
Pernas said that adjacent though investors person realized a important summation implicit the past decade, determination could beryllium roadblocks soon.
“However, the emergence of AI-driven platforms similar ChatGPT presents a situation to Google’s accepted hunt exemplary by offering conversational AI experiences that could divert idiosyncratic postulation distant from Google,” said Pernas.
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In its aboriginal days, Google was chiefly known arsenic the starring hunt motor online. Today, it inactive owns astir a 92% marketplace stock of each net searches but has expanded to caller concern units similar unreality computing, cybersecurity, wearables, astute location products and more.