I own a reselling business with my wife, and sales are booming. I can't attribute our growth to anything other than the tariffs.

4 weeks ago 9

Kaila Yu

Sat, May 17, 2025, 5:37 AM 4 min read

Ryan and  Evelyn Frankel lasting  successful  the Thrift Vintage Fashion warehouse.

Business proprietor Ryan Frankel said his manner reselling business, which helium owns with his wife, Evelyn, has seen a slew of caller orders since the tariffs were announced.Renzo Novelli
  • Ryan Frankel and his wife, Evelyn, launched Thrift Vintage Fashion successful 2020.

  • The concern supplies secondhand covering nationwide.

  • Thrift Vintage Fashion saw a 41% gross summation aft tariffs were announced.

This as-told-to effort is based connected a speech with Ryan Frankel, a 36-year-old concern proprietor successful Miami. It has been edited for magnitude and clarity.

My superior concern is Thrift Vintage Fashion, which I launched successful 2020 with my wife, Evelyn. We proviso secondhand covering — mostly men's wear, specified arsenic T-shirts, sweatshirts, and denim — to stores nationwide. When Trump took bureau successful January, our income took a steep decline.

Once helium came into office, determination was a batch of uncertainty. However, we noticed a important incline erstwhile tariffs were announced successful February. From February to March, we saw an unprecedented 41% summation successful gross (gross sales). Then we had our champion March and April since we started the business.

I can't property our maturation to thing different than the tariffs.

My gramps began selling men's secondhand covering aft World War II. In the 90s, my begetter chiefly sold denim and Levi's. When I started moving with my begetter successful 2010, we brought the concern online and got our sanction retired there.

After I launched Thrift Vintage Fashion, which is chiefly a wholesale B2B business, it popped disconnected close away. We did implicit $1 cardinal successful gross successful our archetypal twelvemonth moving retired of our store during highest COVID successful 2020. This was chiefly owed to my acquisition moving with my begetter implicit the erstwhile decennary and improving the exemplary and ordering ratio done the TVF website.

An aisle of covering  successful  boxes connected  shelves successful  the Thrift Vintage Fashion warehouse.

The Thrift Vintage Fashion warehouse.Renzo Novelli

Many clients — chiefly secondhand covering stores (big and small), vintage covering stores, and online resellers — reached retired to inquire if the tariffs had affected our business. There was a batch of uncertainty, but we were capable to confidently say, "No, we're not affected, and we're not going to rise our prices." Since then, we've conscionable seen a slew of caller orders travel in, successful summation to existing clients ordering a batch more.

Consumers preparing for prices to spell up is different origin that has accrued our secondhand sales. Everyone's talking astir however manner prices are going up, but since secondhand circulates wrong the US, nary tariffs are affecting it astatine all.

The Thrift Vintage Fashion squad  members posing successful  the warehouse.

Ryan was capable to support prices for his customers, contempt pending tariffs.Renzo Novelli

People are perchance looking into reselling more, which is positively affecting my wholesale business. We've seen dependable maturation crossed the US.


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