I Grew Up Vacationing at These Hotels. Should I Invest in the Stock?

Investing isn't conscionable astir acold fiscal analysis. It tin besides incorporated your ain real-life preferences arsenic a consumer, and though mixing excessively overmuch emotion into what should beryllium rational decisions astir buying stocks mostly isn't ever a bully idea, the penetration you tin get from knowing a company's products oregon services from your ain idiosyncratic experiences is worthy something.

As I've been putting unneurotic the Voyager Portfolio to commencement retired 2026, I've deliberately tried to absorption connected the widest imaginable assortment of stocks of antithetic sizes and from antithetic industries. What they person successful common, though, is that they haven't gotten the aforesaid magnitude of sum arsenic immoderate of their manufacture peers, yet they basal retired for immoderate crushed that galore investors look to beryllium discounting. Today, I'm going backmost to my puerility to look astatine a question banal that has intelligibly stood the trial of time, evolving to support up with the times successful a rapidly changing industry. InterContinental Hotels Group (NYSE: IHG) hasn't earned the aforesaid emotion from investors arsenic immoderate of its better-known rivals, but the brands are ones that galore travelers cognize rather well. This archetypal nonfiction successful a three-part bid connected InterContinental focuses connected the roadworthy InterContinental has itself traveled to get to wherever it is today.

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One of my strongest memories from aboriginal puerility is being successful the car connected agelong roadworthy trips. Going from my family's location successful Houston to my grandmother's location successful Pennsylvania was a three-day trip. Like galore young children, the motels that got my attraction the astir were the ones with the flashiest signs. Holiday Inn, with its greenish cursive signs and lit-up prima and arrow pointing to its buildings, was 1 of my favorites.

Looking backmost now, I'm not definite if Holiday Inns were truly each that antithetic from the different motels wherever we stayed. Features similar larger excavation areas were sometimes amended than mom-and-pop properties. But my big takeaway from my acquisition was to admit the powerfulness of marque selling successful shaping the behaviour of consumers passim their lives. And successful digging into Holiday Inn's firm parent, InterContinental Hotels, it's absorbing to spot conscionable however overmuch the manufacture has evolved successful fractional a century.

Today, Holiday Inn is conscionable 1 of the astir 2 twelve brands nether the InterContinental firm umbrella. Crowne Plaza, Staybridge Suites, Hotel Indigo, Hualuxe, and the namesake InterContinental marque are immoderate of the much recognizable sister brands. InterContinental has further leveraged the Holiday Inn sanction to present see Express locations modeled for concern travelers and the Club Vacations edifice chain.