Hunkemöller upbeat over future under Redwood ownership

Hannah Abdulla

Wed, Mar 26, 2025, 4:09 AM 2 min read

Hunkemöller said the modulation to Redwood accelerates its ongoing transformation, driving innovation successful lawsuit engagement, operational excellence, marque leadership, and planetary expansion.

Redwood said it is afloat committed to the company’s semipermanent maturation and occurrence and, investing successful Hunkemöller’s semipermanent strategical vision.

“We look guardant to gathering Hunkemöller’s aboriginal unneurotic with Redwood,” said Hunkemöller CEO Brian Grevy. “Our absorption is connected delivering an unparalleled omni-channel lawsuit acquisition and strengthening our presumption arsenic the starring lingerie brand.”

"Hunkemöller said it operates successful a “challenging economical landscape, characterised by inflation, shifting user preferences and planetary proviso concatenation disruptions.”

Hunkemöller has launched a translation programme to thrust gross growth. It volition beryllium implemented crossed the full organisation. The institution is powerfully focused connected enhancing lawsuit experience, driving merchandise innovation, and achieving operational excellence,” it said.

The halfway elements of the translation strategy include:

• Strengthening marque positioning that deepens lawsuit relationships done expertise and category-driven innovations, delivering high-quality, innovative products for each request and occasion

• Enhancing omnichannel capabilities to connection a seamless lawsuit buying experience

• Enhancing the retail acquisition by revamping implicit 150 stores and opening of astatine slightest 15 caller locations successful cardinal maturation markets to make modern, immersive retail environments

• Substantially expanding selling investments to boost marque consciousness and engagement, leveraging digital, influencer, and experiential strategies to reenforce marketplace leadership

• Launching a caller e-commerce and loyalty level leveraging exertion to present a personalised lawsuit journey

• Utilising AI-driven analytics astatine the centre of the organisation to optimise analytical insights and decision-making

• Optimising end-to-end proviso concatenation from strengthening our partnerships with suppliers to organisation centre automation

• Additionally, the institution is committed to investing successful its people, fostering an empowering enactment civilization done grooming and enactment programmes portion strengthening interior processes to thrust semipermanent success.

With its caller proprietor and caller superior investment, Hunkemöller is further gathering the instauration for a future-proof and customer-centric organisation, it said. By combining retail transformation, integer innovation, operational efficiency, and a people-focused approach, the institution is positioning itself for semipermanent occurrence successful a dynamic retail market.