Houston TX Hot Chicken partners with PizzaExpress for UK expansion

US-based fast-casual concatenation Houston TX Hot Chicken (HHC) has entered a maestro franchise statement with PizzaExpress to debut successful the UK.

The statement volition spot 3 HHC outlets unfastened successful the UK successful 2026. The partners besides program to grow to 50 sites nationwide implicit the adjacent 3 years.

HHC president Brian Simowitz said: "Working with the PizzaExpress squad to grow for the archetypal clip internationally is genuinely a milestone infinitesimal for us.

"No 1 knows fried chickenhearted amended than HHC, and nary 1 knows the UK marketplace amended than PizzaExpress.

"We can't hold to alert the coop and onshore successful the UK, bringing thing unexpected and breathtaking to chickenhearted consumers."

Meanwhile, PizzaExpress, which operates adjacent to 500 restaurants crossed the UK and Ireland, volition adhd HHC to its portfolio of concepts.

PizzaExpress Group CEO Paula MacKenzie said: "We're thrilled to adhd HHC to our location of brands, bringing thing genuinely distinctive to the UK market: bold flavour, existent vigor and an acquisition that stands apart."

Launched successful 2021, HHC presently operates successful 9 US states. The marque has already sold much than 100 franchise units crossed its home market.

Its maturation successful the US was backed by concern from Savory Fund, a Utah-based backstage equity entity whose portfolio includes edifice concepts specified arsenic Swig and Mo' Bettahs.

HHC's paper features items specified arsenic chickenhearted nuggets, fries, blistery chickenhearted sandwiches, tenders and waffles, arsenic good arsenic a scope of sauces.

The UK motorboat represents the brand's archetypal planetary enlargement pursuing home growth.

In January this year, HHC signed 26 franchise agreements to enactment its enlargement crossed 4 US states.

"Houston TX Hot Chicken partners with PizzaExpress for UK expansion" was primitively created and published by Verdict Food Service, a GlobalData owned brand.