Heineken names JDE Peet’s chief new CEO

Heineken has lined up Rafael Oliveira, the caput of Dutch java radical JDE Peet's, arsenic its caller CEO.

The brewing giant's supervisory committee volition nominate Oliveira arsenic CEO and seat of the enforcement committee for a four-year term, starting 1 October.

Oliveira is acceptable to win Dolf van den Brink, who stepped down successful May aft starring the steadfast for six years.

Van den Brink's exit was announced successful January, 3 months aft the Amstel brewer unveiled a caller five-year program dubbed EverGreen 2030. The program included restructuring measures, impacting 400 jobs astatine its planetary office successful Amsterdam.

As portion of the strategy, which was announced successful October, the institution announced plans to prioritise a enactment of planetary and section brands crossed 17 markets implicit the adjacent 5 years.

"Heineken's EverGreen 2030 strategy provides a almighty level for the future, and I look guardant to gathering connected that momentum portion bringing my ain passionateness for performance, innovation and user focus," Oliveira said.

The enactment of Oliveira was made "unanimously" by the supervisory board, the Desperados marque proprietor said.

Shareholders volition ballot connected the assignment during an bonzer wide gathering connected 5 August.

Peter Wennink, the seat of the Heineken supervisory board, said: "Throughout his career, Rafa has consistently transformed analyzable challenges into wide organisational priorities, aligning teams astir what matters most, and driving disciplined execution of strategy."

Oliveira has been the CEO of JDE Peet's since 2024. Last August, US drinks radical Keurig Dr Pepper announced plans to get JDE Peet's and past divided the combined concern two.

Under the plans. Oliveira was chosen to pb Global Coffee Co., a caller publically traded concern that would bring unneurotic Keurig Dr Pepper's java operations with those of JDE Peet's.

Prior to joining JDE Peet's, Oliveira worked astatine Kraft Heinz from 2014 to 2024.

Before entering the user goods sector, helium built his vocation successful finance, which included a ten-year stint moving astatine Goldman Sachs.

"Heineken names JDE Peet's main caller CEO" was primitively created and published by Just Drinks, a GlobalData owned brand.