He Went From Being A Baker Making Minimum Wage To Making Over $1.5M In Passive Income. 'People Thought I Was Insane'

In 2008, Nicolas Lecocq was 16, surviving successful France, and moving arsenic a baker aft dropping retired of school. He was pulling minimum wage, waking up astatine 4 a.m., and coming location exhausted. But each night, helium sat down successful beforehand of his machine and taught himself however to codification utilizing escaped YouTube tutorials and by dissecting different people’s projects.

As his coding skills improved, helium started gathering websites for section businesses, making a mates 100 dollars per project. But 1 happening drove him crazy: WordPress themes—the plan and layout options for websites made with WordPress. “Every clip I took a caller client, I had to larn a wholly caller WordPress theme,” helium said successful a caller station connected Reddit’s r/passive_income. “I retrieve spending an full play conscionable figuring retired however to alteration a header color.”

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So, successful 2016, Lecocq built his ain theme. He named it OceanWP. Instead of charging $59 similar everyone advised, helium offered it for free. “People thought I was insane,” helium said.

For the archetypal fewer months, astir thing happened. Downloads trickled in. Lecocq said helium kept refreshing his stats page, reasoning it indispensable beryllium broken. But slowly, forum chatter and blog reviews picked up steam. Developers started recommending the theme. By the 3rd year, OceanWP had implicit 500,000 progressive installations.

“The escaped mentation was genuinely good,” helium said. “Not crippled, not annoying upsells everywhere. Just a coagulated theme. But if you wanted premium extensions similar much templates, much features, precedence support, you paid.”

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By the 2nd year, Lecocq said helium was making $15,000 to $20,000 per month. He ne'er ran ads oregon took capitalist money. It was conscionable him, offering enactment tickets and refining the product. And according to him, OceanWP pulled successful implicit $1.5 cardinal successful gross implicit 3 years.

“I deliberation it was conscionable solving my ain problem,” helium said. “Turns retired thousands of different developers had the aforesaid frustration. The escaped exemplary helped too. Free users became paying customers, and much importantly, they told their friends.”