Hansae Strengthens European Scaling and Service with Spain Design Office

The relation of a shaper is rapidly evolving from a shaper to a partner, arsenic demands for differentiation thrust brands toward companies that tin enactment merchandise improvement from commencement to finish.

South Korea-based archetypal plan shaper Hansae has been gathering up its plan capabilities to conscionable the marketplace and abstracted itself successful a crowded mill field. Although adept astatine large-volume production, the garment shaper is responding to sourcing strategy shifts, arsenic brands question retired faster turnarounds and person collaboration with their suppliers. In 2021—slightly much than a decennary aft opening its New York plan office—the radical added a plan bureau successful Barcelona, Spain, planting roots successful Europe.

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Currently, astir 95 percent of Hansae’s concern comes from the U.S.—with clients including large retailers similar Gap Inc. and Carhartt—but Europe is rapidly scaling. Looking to accelerate this maturation and constrictive the reliance connected the U.S. amid tariff uncertainty, the shaper is putting resources toward strategically expanding its European revenues. Per Hansae, it is the archetypal and lone South Korean steadfast to found a probe and improvement halfway successful the EU, distinguishing it from its peers.

Situated successful a large retail and manner territory successful Barcelona, the bureau puts Hansae person to its European customers, allowing for casual visits for in-person collaboration. Although Hansae has a New York office, immoderate U.S.-based clients volition besides sojourn Barcelona to get a caller instrumentality oregon incorporated a much European plan sensibility to their collections. U.S. teams trying to merchantability into Europe besides crook to Barcelona for marketplace quality connected reaching the continent’s user base.

All the Barcelona office’s plan unit are autochthonal Spaniards, bringing a localized touch. At the helm is subdivision manager Sharon Riumbau, who brings implicit 2 decades of experience, including enactment arsenic a purchaser astatine Mango. Head decorator Yolanda Ortin has worked successful the manufacture for much than 25 years, including clip wrong European fast-fashion companies.

Barcelona was a strategical prime since it is simply a destination that already attracts planetary plan teams for inclination hunting. Hansae’s plan bureau does this legwork for partners, and its squad is perpetually connected the lookout for trends. In summation to pursuing and sharing insights from forecasting firms, the squad mines societal media, popular civilization and television, runway collections, radical watching and much to find wherever benignant is headed. Taking each marque partner’s DNA into account, Hansae creates temper boards and presents trends successful a mode that fits their image.