GoodRx launches new e-commerce experience for prescriptions

On Thursday, GoodRx (GDRX) launched a caller mode to wage for and get prescriptions filled that mimics the e-commerce experience. The institution volition yet physique it retired for each its pharmacy partners.

The caller offering for consumers includes uncovering the champion terms for the cause and allows users to wage for prescriptions, each without leaving the GoodRx site. The lawsuit tin past conscionable spell to the pharmacy antagonistic and prime it up, oregon if the retailer has a transportation option, take to person it delivered. Previously, customers could lone find the coupons connected the tract and would person to spell into the stores to capable the prescriptions.

Hy-Vee, a retailer successful the Midwest, is the archetypal spouse for the caller service.

"Now, erstwhile a idiosyncratic searches for their medicine connected GoodRx and selects Hy-Vee arsenic their preferred pharmacy, the strategy volition cheque for medicine inventory, validate their prescription, and alteration them to wage online earlier picking up their medicine in-store," the institution said successful a connection Thursday.

GoodRX is besides successful discussions to rotation retired the aforesaid service, connected the website oregon done the app, with its different retail partners. It presently partners with retailers similar Costco (COST) and Target (TGT) and pharmacies similar CVS (CVS) and Walgreens (WBA). GoodRx declined to corroborate which partners were successful progressive discussions. But CEO Wendy Barnes told Yahoo Finance successful an exclusive interrogation that determination is simply a precocious level of interest.

Streamlining medicine services has been a cardinal taxable successful caller years crossed the industry.

Walgreens and CVS let customers to re-order prescriptions done apps and prime up astatine drive-throughs oregon via same-day delivery. Walmart (WMT) besides started offering same-day medicine transportation past year, with the enactment to adhd prescriptions to its online buying cart on with regular market items. Amazon (AMZN) customers tin capable prescriptions arsenic portion of their online buying connected the site.

Barnes, a erstwhile enforcement astatine Rite Aid, Cigna's Express Scripts (CI), and Pfizer (PFE), said that having a integer acquisition tin assistance bring much customers backmost to the pharmacies — which are presently battling some front-end and medicine contention from online retailers arsenic good arsenic generic providers similar Hims & Hers (HIMS).

"[Consumers] privation to cognize that [their prescription] is going to beryllium there, that they're not going to person to hold successful enactment and find retired that it's not covered. All of that is done [through GoodRx]," she said.

Barnes said adding the quality to acquisition different items successful the store, similar Amazon and Walmart, is simply a adjacent measurement and a extremity for GoodRx.