Fried chicken chain closes another location

Consumers proceed to amusement a beardown request for chicken, but for autarkic edifice brands, competing successful 1 of the industry's fastest-growing categories has go progressively difficult.

Major chains, including Chick-fil-A, Popeyes, McDonald's, and Raising Cane's, person heavy invested successful the fried chickenhearted sandwich marketplace implicit the past respective years, expanding contention crossed the segment.

That request shows small motion of slowing. According to Circana, fried chickenhearted sandwich depletion astatine U.S. restaurants roseate 19% betwixt 2019 and 2024 and is projected to proceed increasing done 2028, outperforming different paper subcategories.

However, for autarkic operators, maturation has go much hard to sustain. Higher nutrient and labour costs, rising occupancy expenses, and accrued contention person added unit to edifice enlargement and semipermanent profitability.

One institution navigating those challenges is Flip The Bird, a comfort-food edifice concatenation founded successful 2019 successful Beverly, Massachusetts. Known for its made-to-order fried chickenhearted sandwiches and location sauces, the marque expanded to aggregate locations comparatively quickly.

But contempt that growth, the concatenation is present reducing its footprint aft revealing different edifice closure.

Flip The Bird confirms closure of different determination

Flip The Bird confirmed it volition permanently adjacent its Swampscott Mall determination astatine 450 Paradise Rd successful Swampscott, Massachusetts, astatine the extremity of concern connected June 21.

In a connection shared connected Facebook, the institution said the determination reflects broader operational pressures affecting overmuch of the edifice manufacture successful caller years.

According to the company, operation projects, rising labour and occupancy costs, higher nutrient prices, and broader operating expenses made it much hard to prolong maturation portion maintaining the prime and work customers expect.

Flip The Bird explored relocation opportunities astir the Swampscott country but was incapable to find a tract that aligned with its standards and aboriginal plans.

"By focusing our resources and strengthening our halfway business, we tin physique a much sustainable instauration for the future, proceed investing successful our astonishing team, and amended service you," the institution said successful its statement.

The concatenation added that portion closing the determination was not the result it hoped for, enactment believes consolidating operations present volition enactment semipermanent stableness successful a challenging operating situation for autarkic businesses.

Flip The Bird emphasized that the impacted workers volition beryllium transferred to adjacent stores and stay employed.