Joe Wilkins
Fri, Jun 13, 2025, 11:18 AM 3 min read
Back successful May, arsenic Tesla Takedown rallies and anti-Musk vandalism rocked the world, Tesla dealership manager Matthew LaBrot launched "Tesla Employees Against Elon" — an enactment of protestation that swiftly got him fired.
We wrote astir LaBrot's symbolic enactment of defiance against Musk's governmental maneuvers astatine the time. Now, a caller tell-all interrogation with Hard Reset is shining immoderate airy connected conscionable however drastically things person changed for Tesla implicit the past fewer months.
LaBrot is, archetypal and foremost, a Tesla superfan. He presently rotates betwixt driving a Tesla Model Y and a Cybertruck, contempt getting sacked by the company. A self-described "EV activist," LaBrot's contented isn't with the marque per se, arsenic his website makes clear: "the occupation is Elon."
"You know, this wasn't a caller happening for me," helium said of his integer protest. "For astir six years, I’ve been focused connected overcoming misinformation astir EVs and helping turn that mission."
"Once we deed a tipping constituent wherever the idiosyncratic who's moving this institution is present pushing customers distant from the mission, past the precedence shifted," helium continued. "That precedence was to beryllium an activistic to effort to prevention the company."
Having worked with Tesla since 2019, LaBrot had a beforehand enactment spot arsenic the trepidation with Musk began to acceptable in. In caller years, helium recovered it wasn't hesitation implicit electrical vehicles, but with the noxious antheral the marque present seemed to correspond pushing customers away.
"We noticed customers, instrumentality customers, shying distant from america a small bit," helium noted. "And that's erstwhile I started to spot the things that helium [Musk] was putting connected Twitter and the governmental views helium started to have."
The tipping point, the erstwhile EV salesman said, was the billionaire's infamous salute.
"When it came to the salute — I inactive telephone it a salute — I was like, Tesla's going to instrumentality attraction of this," helium told Hard Reset. "In 2010, CEOs were getting fired for having affairs. This guy's doing each this brainsick worldly and Tesla's not going to bash anything?"
That was erstwhile helium realized however heavy Musk's rot went, especially erstwhile Tesla's committee of directors "doubled down and made him adjacent much of a figurehead."
Now, LaBrot's not amazed that determination is biting those aforesaid executives successful the craw.
Going forward, "they're absolutely hosed," helium said. "I expect gigantic drops successful sales, adjacent perchance little than Q1 sales."
Asked whether Musk tin hole the harm he's caused the brand, the erstwhile manager isn't optimistic.
"I don't deliberation that there's thing helium tin bash to alteration the people's sentiment that person decided they're not going to enactment Tesla extracurricular of him leaving," LaBrot asserted.