Ferrari, Rolls-Royce, And Bentley Prices Are About To Soar As 25% Tariff Sends Shockwaves Through U.S. Luxury Car Market

Ferrari announced past period that it would summation the prices of astir each of its models sold successful the U.S. by up to 10%. The hike applies adjacent to vehicles ordered months prior, including the recently released Purosangue SUV and the 12 Cilindri expansive tourer built successful Maranello, Italy.

Urquhart told Business Insider, "It’s precise atrocious news. There’s nary getting astir that. Ferrari, Bentley, and Rolls-Royce are successful a pugnacious spot — they can't sorb a 25% tariff, truthful that volition person to beryllium passed connected to customers."

Urquhart added that ultra-luxury brands person much pricing flexibility than mass-market automakers owed to their premium sticker prices.

Rolls-Royce, a subsidiary of BMW, is inactive assessing the situation. Bentley, owned by Volkswagen AG, volition proceed U.S. imports but hasn’t decided connected pricing adjustments.

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Other European automakers are adjusting quickly. Jaguar Land Rover — owned by India's Tata Motors — temporarily halted U.S. shipments to measure the impact.

Audi, a Volkswagen subsidiary, was holding deliveries astatine U.S. ports arsenic it weighed the adjacent steps, according to Automotive News.

Mercedes-Benz is besides reevaluating its lower-end lineup. As reported by Bloomberg, Mercedes whitethorn propulsion immoderate of its entry-level models from the U.S. marketplace owed to profitability concerns.

While respective automakers posted beardown income gains successful March, Porsche reported its best-ever archetypal 4th successful the U.S., with Q1 2025 income jumping 40.6%. The institution credited beardown request for the 911 and Macan models for the grounds growth.