EXCLUSIVE: AMASS Targets Protein Craze With HpO Deal

AMASS Brands Group (NASDAQ:AMSS) said Monday it plans to get a bulk involvement successful sparkling macromolecule h2o marque HpO, expanding its beingness successful the fast-growing functional hydration marketplace arsenic user request for high-protein beverages continues to rise.

The projected transaction would summation AMASS's ownership successful HpO from astir 15% to astir 50.0001% connected a afloat diluted basis.

Additionally, the institution besides secured a three-year enactment to get the remaining involvement astatine a acquisition terms adjacent to 2 times revenue. Financial presumption beyond the stock-based information were not disclosed.

Deal Targets Fast-Growing Protein Beverage Market

HpO produces sparkling macromolecule h2o containing 5 grams of plant-based macromolecule per can, with zero sugar, nary artificial sweeteners and astir 22 to 30 calories per serving.

The marque presently offers Lemon and Blood Orange flavors and plans to grow into further ready-to-drink and hydration products.

AMASS said the acquisition aligns with increasing user request for protein-rich beverages, peculiarly arsenic the usage of GLP-1 weight-loss medications encourages shoppers to question high-protein, low-sugar products.

"The wide adoption of GLP-1 medications is lone intensifying that demand," Chief Executive Officer Mark Thomas Lynn said. "HpO sits astatine the convergence of these almighty forces."

Meanwhile, manufacture probe cited by the institution estimates the U.S. macromolecule h2o market, valued astatine astir $861 cardinal successful 2024, could scope astir $2 cardinal by 2034.

Read Also:AMASS Unveils Zero-Sugar Electrolyte Mixers Wellness Line As Global Expansion Scales

AMASS Plans National Expansion

AMASS said it plans to leverage its wholesale organisation web and retail relationships to grow HpO's nationalist footprint. The acquisition follows the company's caller SAFE concern successful hemp-derived THC beverage marque Afterdream as portion of its strategy to physique a diversified portfolio crossed emerging beverage categories.

The transaction volition beryllium funded with AMASS communal banal valued utilizing the trailing 21-day volume-weighted mean terms astatine closing. The acquisition remains taxable to definitive agreements and customary closing conditions.

AMSS Price Action: Amass Brands shares were trading higher by 12.25% astatine $2.29 astatine the clip of work connected Monday. The banal is trading adjacent its 52-week debased of $1.75, according to Benzinga Pro data.

Photo by Fit Ztudio via Shutterstock

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This nonfiction EXCLUSIVE: AMASS Targets Protein Craze With HpO Deal primitively appeared connected Benzinga.com

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