El Pollo Loco has upgraded its loyalty program

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El Pollo Loco has upgraded its Loco Rewards programme with an nonsubjective of offering members much experiences and exclusive access, versus conscionable providing discounts. 

As portion of the caller program, the concatenation has partnered with Coca-Cola for a “soccer challenge,” which provides rewards members the accidental to triumph a VIP travel to the 2026 Major League Soccer All-Star Game successful Charlotte, N.C., connected July 29. Members tin participate by April 9 for the accidental to triumph the expansive prize, which is 2 crippled tickets, edifice accommodations, formation vouchers, and a $300 Visa acquisition card. 

Additionally, 100 runner-up winners volition each person a $25 El Pollo Loco acquisition card. Loco Rewards members tin participate by purchasing 2 qualifying combo meals portion signed into their app. 

“Loco Rewards has ever been astir much than acquiring points. It's astir thanking and rewarding our astir loyal guests,” main selling serviceman Jill Adams said successful a statement. “The Coca-Cola x El Pollo Loco Soccer Challenge is precisely the benignant of worth we are looking to supply — giving our members entree to experiences they genuinely love, not conscionable a discount astatine checkout."

The refreshed Loco Rewards programme besides includes respective caller features, specified as:

• Boosts: Seasonal and limited-time offers disposable to members, specified arsenic bonus items with qualifying purchases

• Expanded entree to curated experiences, including tickets to concerts and sporting events

• Early entree to caller paper items

• Loco Friday Drops

• Personalized offers and exclusive entree to deals 

El Pollo Loco’s loyalty programme members tin gain 100 points for each dollar spent, with caller benefits awarded astatine each tier — Pollito (entry level), Pollo, and Pollo Loco. El Pollo Loco moved to a tier-based programme successful 2023. 

The institution has enhanced its integer capabilities arsenic portion of its turnaround program enactment into spot successful 2024. During El Pollo Loco’s 4th fourth net telephone past week, main enforcement serviceman Liz Williams said, “a much assertive attack offering app-based promotions and targeted worth done our Loco Rewards programme (has driven) important engagement and transaction growth.” 

Loyalty gross and enactment complaint grew by much than 20% year-over-year. The program’s refresh is expected to support this momentum passim the year, Williams added. 

Contact Alicia Kelso astatine [email protected]

Follow her connected TikTok: @aliciakelso