Disney Wanted to Buy Twitter and James Bond, Considered Merger With Apple

Disney's costly buying spree astir included James Bond and Twitter successful summation to a merger with Apple.

In a caller nonfiction from the Financial Times, erstwhile Disney CEO Bob Iger revealed his ambitious program to grow the House of Mouse. After Iger took implicit Disney successful 2005, helium began making large moves to get cardinal companies and IP. This started with Pixar, and past helium created a wishlist of aboriginal acquisitions. Iger's database included Marvel and Lucasfilm, the institution that created Star Wars and Indiana Jones. However, Iger had his eyes acceptable connected different large movie franchise: James Bond.

“We enactment unneurotic a database of acquisition targets. Marvel was one, Star Wars was another, James Bond was one. We had a database and I figured let’s conscionable tick them disconnected and bargain them all.” James Bond was the lone happening connected Iger's database that didn't travel to fruition, and eventually, Amazon came successful and took power of 007.

Iger besides considered 2 different deals that apt would've wholly changed the world. Disney astir bought Twitter astatine an "attractive price" and planned to usage it arsenic a planetary organisation level for Disney. Iger, however, backed retired the greeting of the woody arsenic helium felt it would beryllium a "horrible distraction." Had Disney bought Twitter, it's hard to ideate Elon Musk acquiring the societal media platform.

Finally, Iger revealed that Disney considered merging with Apple. However, Disney failed to scope immoderate benignant of precocious conversations, arsenic Apple didn't look arsenic interested. “We talked astir it internally, and we had immoderate conversations with Apple astir it, but it ne'er went anywhere," said Iger.

Iger resigned arsenic CEO of Disney earlier this year, passing the baton to Josh D'Amaro. Iger had antecedently been CEO of Disney from 2005 to 2020, but came backmost successful 2022 erstwhile the institution was successful a spot of a crisis. Iger has been attributed arsenic a cardinal origin successful a batch of Disney's modern occurrence and tried to steer Marvel backmost into a 'quality implicit quantity' mindset.

Cade Onder is simply a freelancer for IGN's quality team. He covers each things entertainment, including gaming, film, and more. You tin find him connected Twitter @Cade_Onder.