Disney Reportedly Sending Theaters 4 Different Avengers: Doomsday Trailers to Push Fans to See Avatar: Fire and Ash Multiple Times

Disney reportedly has a program to promote repetition viewings of Avatar: Fire and Ash successful theaters — and it involves 4 antithetic Avengers: Doomsday trailers.

Amid aggravated speculation that Avengers: Doomsday volition yet get its debut trailer this period a afloat twelvemonth earlier its December 18, 2026 merchandise date, The Hollywood Reporter said Disney plans to rotation retired 4 antithetic Avengers: Doomsday trailers implicit the people of 4 weeks, with each enjoying a tally successful theaters for 7 days earlier being replaced by the next. And it’s each — allegedly — designed to get bums connected seats for Avatar: Fire and Ash.

Avatar: Fire and Ash has a December 19 merchandise date, truthful if THR is close astir this, we’ll person our archetypal Avengers: Doomsday trailer successful conscionable a fewer days. Marvel declined to comment.

Rumors had swirled astir online astir the Avengers: Doomsday trailer being tied to Avatar: Fire and Ash successful immoderate way, but this would surely beryllium a unsocial rollout. Now, fans are speculating astir however this mightiness work. Some are suggesting each trailer volition revolve astir a antithetic superhero squad (The Avengers, The New Avengers / Thunderbolts, The Fantastic Four, The X-Men). But it could beryllium a batch little absorbing than that and the trailer whitethorn simply beryllium ever truthful somewhat changed week-on-week, with a fewer other shots present and there.

Avatar: Fire and Ash is of people a important merchandise for Disney. The peculiar effects-heavy Avatar films outgo a immense magnitude of wealth to produce, but they person historically made billions of dollars astatine the container office. Avatar: Fire and Ash is expected to travel suit — and the unit is connected it to present for Disney truthful manager James Cameron tin recognize his imaginativeness and merchandise Avatar 4 and 5 implicit the adjacent six years.

But Cameron has sounded words of caution recently. Speaking connected The Town with Matthew Belloni podcast, Cameron admitted helium was feeling tense astir Avatar: Fire and Ash’s container bureau performance, and was mindful of the “forces” moving against theatrical releases successful 2025.

There’s the imaginable for “sequelitis,” Cameron noted. "People thin to disregard sequels unless it’s the 3rd Lord of the Rings movie and you privation to spot what happens to everybody, which successful my caput this is — this is the culmination of a communicative arc, but that whitethorn not beryllium however the nationalist sees it.” And there’s the “one-two punch” of streaming and Covid, which means less radical are going to the movies — 75% of the fig successful 2019, Cameron suggested.

When pressed connected however overmuch Avatar: Fire and Ash outgo to make, Cameron wouldn’t beryllium drawn into divulging a figure, lone suggesting it was a batch of money, and truthful the movie volition person to marque a batch of wealth to crook a profit. “It is 1 metric f**k ton of money, which means we person to marque 2 metric f**k tons of wealth to marque a profit,” helium said. “I person nary uncertainty successful my caput that this movie volition marque money. The question is, does it marque capable wealth to warrant doing it again?”

Well, 1 mode to assistance with that is to amusement 4 antithetic Avengers: Doomsday trailers up of screenings of Avatar: Fire and Ash for a month!

On the contented of Avatar's container office, Cameron admitted helium was “absolutely” acceptable to locomotion distant from Avatar if Fire and Ash flops. “I’ve been successful Avatar onshore for 20 years,” helium said. “Actually 30 years due to the fact that I wrote it successful ‘95, but I wasn’t moving continuously connected it for those archetypal 10 years. Yeah, absolutely, sure. If this is wherever it ends, cool.”

As for Avatar: Doomsday, past week a listing for a trailer popped up connected the Korean Ratings Board with a runtime of 1 infinitesimal and 25 seconds. It sounds similar it won't beryllium agelong until we yet get a consciousness of what to expect from the film.

Photo by Jesse Grant/Getty Images for Disney.

Wesley is Director, News astatine IGN. Find him connected Twitter astatine @wyp100. You tin scope Wesley astatine [email protected] oregon confidentially astatine [email protected].