Coca-Cola HBC launches Three Cents mixers in China

Bottling radical Coca-Cola HBC is acceptable to motorboat its Three Cents mixers marque into the Chinese marketplace for the archetypal time.

Telford Wine & Spirits (Shanghai) has been appointed to administer Three Cents' sodas and tonics to on-trade customers successful Mainland China arsenic of this month.

Coca-Cola Hellenic Bottling Company acquired the genitor institution of Three Cents successful 2022. The marque is portion of its big sparkling” portfolio.

The archetypal rollout focuses connected Shanghai, Guangzhou, Changsha and Chengdu, supported by a bid of "guest shifts and masterclasses" successful on-premise venues successful these cities, George Bagos, wide manager and co-founder of Three Cents, told Just Drinks.

Bagos described the China introduction arsenic a "major milestone".

He added: “We privation to physique a beardown instauration for the marque and seizure the attraction of the Chinese bartender community. Being listed successful astir of Asia's 50 Best Bars successful China volition assistance america to rise our marque consciousness - which is already beardown contempt nary organisation - and summation our marque equity successful the market. We are precise enthusiastic successful doing this motorboat travel successful concern with the precise champion of Asia's 50 Best Bars."

The products launching successful China see Three Cents Tonic Water, Aegean Tonic, Two Cents Plain, Ginger Beer and Pink Grapefruit Soda.

Bagos added: “The Chinese marketplace presents existent accidental for mixer brands, driven by a younger procreation inspiring a caller question of cocktail civilization and the wide tendency for prime experiences. Three Cents tin carve retired a foothold successful the marketplace arsenic our scope offers modern and innovative flavours that talk to the municipality lifestyles of today's drinkers.”

Three Cents is presently disposable successful much than 50 markets worldwide.

Last year, the institution expanded its footprint successful Asia done a organisation woody covering Hong Kong and Singapore, appointing Proof & Company to proviso its sodas and tonics to the on-trade successful some territories.

The marque is besides contiguous successful the Philippines, Cambodia, Taiwan and Macau.

Greece remains Three Cents’ largest market, with Italy, the Nordics and the UK being markets with "strong cocktail and on-trade civilization for Three Cents", Bagos said.

This year, the radical plans to absorption connected "development successful Asia", the co-founder added, which it plans to bash by "reinforcing the concern we person been creating successful 2025, and expanding to caller countries that are anxious to get Three Cents connected their on-trade.”

Three Cents was founded successful 2014 by Bagos, alongside Dimitris Dafopoulos, George Tsirikos and Vassilis Kalantzis.