Burger King Sued for Making Whoppers Look Too Big

Ever consciousness similar the burger successful the representation looks a little… much than what you really get? Well, you’re not alone. Burger King is present facing a ineligible conflict implicit claims that its mouthwatering Whopper advertisements pump up the patty and plump the nutrient to a grade world can’t rather match. A justice has ruled that the fast-food elephantine indispensable reply for these allegedly supersized illusions, mounting the signifier for a perchance juicy courtroom showdown.

Burger King deed with suit alleging exaggerated Whopper sizes

Burger King is facing a people enactment suit implicit allegations that its Whopper looks acold much important successful advertisements than successful existent life. The case, Coleman et al v. Burger King Corp., is being heard successful the U.S. District Court for the Southern District of Florida (Case No. 22-20925).

On Monday, U.S. District Judge Roy Altman successful Miami ruled that it is “plausible” immoderate tenable consumers could beryllium misled by the fast-food chain’s promotional images. The suit, brought by 19 customers from 13 states, claims Burger King importantly exaggerated the size of its paper items successful some in-store and online advertisements.

The plaintiffs reason that Burger King’s burgers are depicted arsenic “overflowing” their buns, with the Whopper successful peculiar appearing 35% larger and shown with much than doubly the existent magnitude of meat.

While Burger King admitted its selling squad “styled sandwiches much beautifully” than edifice staff, the institution defended the practice, asserting that “reasonable consumers cognize the constituent of paper committee photos is to marque items look arsenic appetizing arsenic possible.”

Judge Altman, however, recovered that the ailment describes advertizing that “go[es] beyond specified exaggeration oregon puffery.” He noted the quality betwixt this lawsuit and a akin suit against McDonald’s and Wendy’s, which a national justice successful Brooklyn dismissed successful September 2023. Altman pointed retired that Burger King’s alleged exaggerations are much extreme, peculiarly successful advertisements released aft 2017, wherever the Whopper appears noticeably larger than successful earlier campaigns.

Plaintiffs’ lawyer Anthony Russo welcomed the decision, expressing restitution with the ruling. However, Burger King is outright denying the accusations.

“The plaintiffs’ claims are false,” Burger King said successful a connection connected Tuesday. “The flame-grilled beef patties portrayed successful our advertizing are the aforesaid patties utilized successful the millions of burgers we service to guests crossed the U.S.”

As of this writing, determination is nary publically disposable accusation regarding the adjacent proceeding day successful the class-action suit against Burger King, which is owned by Toronto-based Restaurant Brands International, whose portfolio besides includes Tim Hortons, Popeyes, and Firehouse Subs.

Subway faces a akin people enactment suit implicit allegedly misleading ads

Subway besides faces a class-action suit filed successful October 2024 successful the U.S. District Court for the Eastern District of New York. The case, Tollison v. Subway Restaurants Inc et al (Case No. 24-07495), was initiated by Queens nonmigratory Anna Tollison. She alleges that Subway’s advertisements for its Steak & Cheese sandwich are “grossly misleading,” depicting sandwiches with astatine slightest 200% much nutrient than what is served to customers.

Tollison claims she paid $7.61 for a sandwich that contained importantly little nutrient than advertised. The suit argues that specified advertizing practices are peculiarly concerning amid precocious ostentation and nutrient prices, disproportionately affecting lower-income consumers.

Subway has not publically commented connected the lawsuit. The company, present owned by Atlanta-based backstage equity steadfast Roark Capital, has faced akin ineligible challenges successful the past, including lawsuits implicit the magnitude of its “footlong” sandwiches and the sweetener contented of its bread.

Source: Reuters

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