Bronco buys US wine sales and marketing group Resurrection Brands

US concern Bronco Wine Co. has acquired the vino income and selling concern Resurrection Brands.

Financial details of the transaction were not disclosed.

As portion of the deal, Bronco takes connected "national representation" of respective Californian wineries, which see McManis Family Vineyards, Provenance Vineyards, and LangeTwins Family Winery & Vineyards.

The wineries volition inactive beryllium "independently owned and operated", but volition "benefit from Bronco's nationalist sales, marketing, and organisation web to further turn their beingness successful the marketplace", a connection from Bronco read.

Dom Engels, the CEO astatine Bronco Wine, added: "This is much than an acquisition - it's an accidental to grow our quality to service outstanding winery partners and proceed gathering a portfolio that reflects the needs of today's consumers.

"The summation of Resurrection Brands strengthens our quality to bring exceptional wines to marketplace portion creating caller opportunities for maturation for the wineries we represent."

While Bronco Wine produces its ain brands, the concern besides operates a income and organisation limb nether its National Sales Division, moving with on- and off-trade partners successful 49 states, arsenic good arsenic a abstracted wines and spirits organisation work called Classic Wines of California.

The group's main commercialized serviceman Casey Tedd said Resurrection's portfolio "is a earthy acceptable for our organisation".

He added: "The wineries represented by Resurrection person built beardown reputations done quality, authenticity, and semipermanent stewardship. By combining their portfolio with Bronco's nationalist income and organisation capabilities, we spot tremendous accidental to accelerate maturation and grow marketplace presence."

In March, the radical entered income and organisation partnerships with the US brands Brilliant Mistake and When She Was King.

Bronco said successful a connection astatine the clip that it was "steadily broadening" its absorption crossed antithetic vino terms points, adding the concern marks the company's "most important determination into the premium vino abstraction to date".

"Bronco buys US vino income and selling radical Resurrection Brands" was primitively created and published by Just Drinks, a GlobalData owned brand.