Australia’s BIG W cuts prices on 2,000 items amid cost pressures

BIG W, the Australian discount section retailer owned by Woolworths Group, has reduced support prices connected much than 2,000 products arsenic it seeks to assistance shoppers negociate “cost-of-living pressures”.

The cuts are portion of BIG W’s broader pricing attack crossed a scope of categories.

The retailer said the decreased prices screen areas specified arsenic beauty, gaming, location decor, kitchenware, skincare, toys and technology, with prices down by an mean of 13.5%.

Beauty and idiosyncratic attraction has been a cardinal focus, with BIG W reporting an mean 14% simplification crossed much than 1,600 items.

The retailer has besides marked down selected products wrong its autumn/winter location decor range.

In toys, the terms drops see products from brands specified arsenic Nintendo and Barbie, arsenic good arsenic BIG W’s Somersault range.

The retailer said customers whitethorn beryllium capable to marque further savings via promotional deals applied to the caller support prices and done the Everyday Rewards programme astatine checkout.

The retailer has besides rolled retired updated in-store signage, including revised support labels and ‘Price Drop’ tickets, to marque discounted items easier to spot.

BIG W main commercialized serviceman Christine Faulkner said: “Customers tin present prevention connected thousands of products crossed the store – from household staples similar tissues and toothpaste, done to Barbie dolls and aerial fryers.

“For decades, we person been known for our unthinkable value, whether it is our affordable covering offering oregon our champion terms books. By dropping support prices, we are expanding our committedness to the large worth customers already find online and crossed our stores.”

Last November, Woolworths Group opened a caller determination organisation centre successful Western Sydney, completing its A$1.3bn ($853.7m) Moorebank Logistics Precinct.

The tract besides includes the group’s National Distribution Centre, with the 2 facilities covering 75,000m².

"Australia’s BIG W cuts prices connected 2,000 items amid outgo pressures" was primitively created and published by Retail Insight Network, a GlobalData owned brand.

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