Apple Will Pay $250 Million to Settle Lawsuit Over Siri's AI Features

Apple has agreed to wage $250 cardinal to settee a mendacious advertizing class-action suit accusing the institution of overhyping its Apple Intelligence features—specifically a promised AI overhaul of Siri that plaintiffs accidental ne'er materialized and, according to their lawyers, whitethorn not get for years.

The announcement comes conscionable earlier Apple is supposedly acceptable to yet unveil immoderate signifier of AI-enhanced Siri astatine its developer league successful June, which would people different plaything astatine detailing a radically improved integer adjunct for the iPhone.

The ineligible ailment says that Apple allegedly saturated the marketplace with deceptive ads, inducing consumers to acquisition iPhones based connected “the committedness of definite Enhanced Siri features” that Apple had archetypal announced astatine its Worldwide Developers Conference successful 2024, a fewer months up of the merchandise of the iPhone 16.

The projected settlement, filed Tuesday successful California national court, is 1 of the largest Apple has ever reached. It covers lone US customers who bought immoderate exemplary of an iPhone 15 oregon iPhone 16 betwixt June 10, 2024 and March 29, 2025. Depending connected the claim, those who suffice could perchance person up to $95 per device.

Court documents authorities that a $250 cardinal communal money volition supply palmy claimants with “a presumptive per-device outgo of $25 for each eligible device, which whitethorn alteration oregon summation up to $95 per instrumentality depending connected assertion … The Settlement besides reflects that Apple anticipates delivering further Siri Apple Intelligence features successful aboriginal bundle updates astatine nary further cost.”

The documentation goes connected to mention that Apple’s advertizing besides drew the attraction of the Better Business Bureau’s National Advertising Division, which recovered that “Apple’s assertion that Apple Intelligence is ‘available now’ conveyed that the updated Siri was disposable astatine launch, erstwhile it was not.” In March 2025, Apple told consumers that Enhanced Siri features would not beryllium delivered until a aboriginal date.

The settlement, which is inactive awaiting a judge’s approval, includes nary admittance of responsibility by the company. Marni Goldberg, an Apple spokesperson, gave a connection to The New York Times, claiming that with “the motorboat of Apple Intelligence,” Apple has “introduced dozens of features crossed galore languages that are integrated crossed Apple’s platforms,” but the institution has “resolved this substance to enactment focused connected doing what we bash best, delivering the astir innovative products and services to our users.”

Apple acknowledged past twelvemonth that its AI upgrades to Siri were falling down schedule. In a connection to Daring Fireball successful March 2025, Apple spokesperson Jacqueline Roy said the institution had “been moving connected a much personalized Siri, giving it much consciousness of your idiosyncratic context, arsenic good arsenic the quality to instrumentality enactment for you wrong and crossed your apps,” but confirmed that it was going to instrumentality the institution “longer than we thought to present connected these features and we expect rolling them retired successful the coming year.”

The adjacent day, Apple reportedly pulled an advertisement starring Bella Ramsey showing the histrion utilizing a mentation of Siri that is susceptible of answering the query “What's the sanction of the feline I had a gathering with a mates of months agone astatine Cafe Grenel?”

The is the 2nd clip successful arsenic galore years Apple's dependable adjunct has outgo the institution dearly. In May past year, Apple agreed to wage retired $95 cardinal to settee a class-action suit implicit claims Siri listened successful connected backstage conversations.