Apple watch rival Whoop is raising $575 million from investors including Cristiano Ronaldo, LeBron James

Whoop (WHOO.PVT) doesn't look to beryllium moving toward an IPO, but it got different steadfast injection of capital.

The wearable instrumentality institution — which dubs itself a "human show company" — said Tuesday it raised $575 cardinal successful Series G backing astatine a $10.1 cardinal valuation. Rival Oura Health, the shaper of the Oura Ring, completed a $140 cardinal Series G backing circular astatine a $1.6 cardinal valuation past March.

The latest circular for Whoop was led by Collaborative Fund and includes information from 2PointZero Group, Qatar Investment Authority (QIA), Mubadala Investment Company, Abbott, Mayo Clinic, Macquarie Capital, Glade Brook, B-Flexion, IVP, Foundry, Accomplice, Affinity Partners, and Bullhound Capital.

Prominent athletes and idiosyncratic investors progressive successful the circular see Cristiano Ronaldo, LeBron James, Rory McIlroy, Reggie Miller, Niall Horan, Karen Wazen, Virgil van Dijk, and Shane Lowry.

The superior rise lifts Whoop up 1 spot connected the world's astir invaluable institution list, according to Yahoo Finance data. It's conscionable shy of the $10.4 cardinal valuation afforded to Shield AI (SHAI.PVT) and $10.5 cardinal valuation connected Kraken (KRAK.PVT).

The institution disclosed it has 2.5 cardinal members and grew bookings by 103% twelvemonth implicit year. It exited 2025 with a bookings tally complaint of $1.1 billion. The concern was operating currency travel positive.

“Our rise brings unneurotic the world’s astir blase investors, starring wellness institutions, and iconic planetary athletes down the ngo to unlock quality show and healthspan,” said Will Ahmed, laminitis and CEO of Whoop.

Ahmed volition beryllium unrecorded connected Yahoo Finance's Opening Bid astatine 9:45 a.m. ET today.

Whoop, founded by Ahmed successful 2012, offers a high-performance fittingness wearable designed to supply heavy insights into carnal recovery, sleep, and strain by monitoring physiological information 24/7.

Unlike accepted smartwatches specified arsenic the Apple Watch, the screenless Whoop instrumentality focuses connected collecting information alternatively than notifications. Its latest innovations see the motorboat of Whoop 5.0 and Whoop MG.

The caller Whoop MG exemplary notably received FDA clearance for medical-grade ECG and humor unit monitoring, marking a important displacement toward objective wellness integration. Additionally, the level continues to leverage its "Whoop Coach" AI to supply personalized grooming recommendations based connected the user's circumstantial data.

Whoop's concern exemplary is subscription-based. The strap itself is included astatine nary up-front outgo with a membership. As of aboriginal 2026, the pricing for a modular yearly rank is $239.