ANTA Sports strikes $1.7bn deal for 29% stake in Puma

The woody forms portion of ANTA Sports’ single-focus, multibrand, globalisation strategy and volition marque the Hong Kong-listed institution the largest shareholder successful Puma.

Headquartered successful Herzogenaurach, Germany, Puma sells its products successful implicit 120 countries and employs astir 20,000 radical worldwide.

ANTA Sports committee president Ding Shizhong said: “Working with PUMA, we look guardant to learning from each different and joining hands to afloat unlock the brand’s afloat potential. This volition further accelerate ANTA Sports’ globalisation and assistance thrust the adjacent section of maturation for the planetary sports markets including China – creating lasting worth for some companies’ consumers and shareholders worldwide.”

ANTA Sports has operated successful the sporting goods manufacture for much than 3 decades, focusing initially connected the Chinese marketplace earlier expanding into regions including Southeast Asia, the Middle East, Africa, North America, and Europe.

The radical manages aggregate planetary brands and employs a concern exemplary combining some marque absorption and retail operations.

Puma maintains a planetary beingness with important engagement successful football, running, training, basketball, and motorsport crossed Europe, Latin America, Africa, and India.

Following the acquisition, ANTA Sports plans to question practice connected Puma’s supervisory committee arsenic portion of this equity acquisition. ANTA Sports volition besides support Puma’s autarkic governance operation arsenic a German-listed company.

At present, ANTA Sports does not program to marque a takeover connection for Puma and intends to reappraisal options for aboriginal collaboration.

“ANTA has ever admired Puma’s semipermanent marque worth and potential. Such beardown marque DNA and worth practice are uncommon to travel by. We judge Puma’s stock terms implicit the past fewer months does not afloat bespeak the semipermanent imaginable of the brand. We person assurance successful its absorption squad and strategical transformation. Moving forward, we anticipation to physique beardown trust, enactment unneurotic astatine arm’s length, and leverage our complementary strengths without comprising independence. We look guardant to supporting the brand's ongoing revival,” Shizhong added.

The woody is taxable to regulatory support and modular closing conditions, with closure expected by the extremity of this year.

Last October, Puma reported a 10.4% diminution successful income for Q3 of FY25, with its US conception facing challenges linked to user sentiment and tariff uncertainties.

In December 2025, Puma obtained implicit €600m successful caller financing, comprising a €500m span indebtedness and €108m successful further confirmed recognition lines. These arrangements supply interim liquidity to refinance usage of the existing €1.2bn revolving recognition facility, thereby expanding flexibility and fiscal headroom.