Americana secures 75-year Malak Al Tawouk licence and acquires UAE and KSA units

Americana Restaurants International (AMR) has brought Lebanese speedy work marque Malak Al Tawouk (MAT) into its portfolio done 2 related transactions.

AMR has signed a semipermanent exclusive licensing statement that gives it the rights to make and run MAT for 75 years successful the covered territories.

The licence spans 13 markets crossed the GCC [Gulf Cooperation Council], the Levant, North Africa and Central Asia, covering the MENA and the Commonwealth of Independent States (CIS) regions.

MAT is simply a family-owned Lebanese marque founded successful Beirut successful 1996. Built astir its signature Tawouk sandwich, the institution has expanded to much than 45 restaurants successful Lebanon and 19 crossed the Middle East.

It has besides expanded internationally, with stores successful France and Canada.

An out-of-home eating and speedy work edifice relation successful the Middle East & North Africa (MENA) and Kazakhstan, AMR said MAT marks its introduction into the Arabic speedy work segment, described arsenic 1 of the “fastest growing” categories successful the region.

In parallel, AMR has besides signed a stock acquisition statement to get 100% of the shares successful MAT’s existent franchisees successful the UAE and the Kingdom of Saudi Arabia (KSA).

These existing MAT franchisees run 7 stores successful the UAE and 3 stores successful Saudi Arabia.

AMR said the existing MAT franchises person annualised gross of astir $21.1m. It reported pre-IFRS EBITDA of $2.3m and nett income of $1.7m for the aforesaid operations.

The acquisition of the existing MAT franchisees is valued astatine $20.8m.

AMR said the woody volition beryllium funded done interior currency reserves.

AMR committee president Mohamed Alabbar said: “The acquisition of Malak Al Tawouk is the archetypal decisive measurement successful Americana Restaurants’ diversification into Arabic cuisine and a wide look of our maturation ambition.”

Malak Al Tawouk owners Joseph Saade, Alain Saade, and Joseph Ajoury added: “This concern supports our ambition to grow thoughtfully crossed caller markets portion preserving the authentic acquisition and modern marque individuality that our customers value.”

"Americana secures 75-year Malak Al Tawouk licence and acquires UAE and KSA units" was primitively created and published by Verdict Food Service, a GlobalData owned brand.

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