AMC Networks partners with AI startup Runway

AMC Networks, known for bid specified arsenic “Breaking Bad” and “The Walking Dead,” is partnering with AI startup Runway to usage AI tools for selling and processing its TV shows.

Runway’s AI exertion volition assistance AMC Networks easiness entree to standout scenes and make pictures for promotional use.

The tech volition besides beryllium utilized to velocity up “pre-visualization” during development, which is erstwhile studios usage images to travel up with the look of a amusement earlier filming takes place.

Runway besides said AMC Networks is exploring AI to beryllium utilized for honing peculiar effects ideas.

“As we research the transformative imaginable of AI crossed our business, we spot almighty opportunities to heighten some however we marketplace and however we create,” Stephanie Mitchko, enforcement vice president of planetary media operations and exertion astatine AMC Networks, said successful a statement.

“Our nonsubjective is ever to usage each instrumentality astatine our disposal to assistance our originative partners afloat recognize the stories they privation to tell,” Mitchko said.

Entertainment companies person been exploring however to usage AI successful their processes, which supporters accidental tin assistance trim costs and let creatives to trial bold ideas without arsenic galore fiscal constraints.

Last year, New York-based Runway announced a concern with Lionsgate, successful which Runway volition make a caller AI exemplary for the workplace to assistance with behind-the-scenes processes specified arsenic storyboarding. The company’s exertion has besides been utilized successful bid specified arsenic “House of David” connected Amazon Prime Video, according to Variety.

“We’re gathering the foundations for a caller epoch of media — the mode contented gets made and green-lit is changing rapidly, and that’s impacting everything from accumulation timelines and methodologies to organisation models and selling tactics,” Runway co-founder and Chief Executive Cristóbal Valenzuela said successful a statement.

AI remains a arguable taxable successful Hollywood. Some creatives and unionized workers person expressed concerns astir however AI could trim jobs. Writers person complained that AI models are being trained connected their scripts without their support oregon capable compensation.

Tech manufacture executives person said that they should beryllium capable to bid AI models with contented disposable online nether the “fair use” doctrine, which allows for the constricted reproduction of worldly without support from the copyright holder.

AI filmmaking exertion is advancing rapidly, specified arsenic with Google’s unveiling caller features successful its Veo 3 text-to-video instrumentality and its Flow editing software. But experts accidental that artificial-intelligence companies request to licence contented from nonrecreational studios successful bid to instrumentality the tools to the adjacent level.