7-Eleven sues Nike over alleged Air Max 95 design infringing brand colors

Proactive

Fri, July 3, 2026 astatine 10:22 AM CDT 1 min read

7-Eleven has filed a trademark infringement suit against Nike Inc (NYSE:NKE, XETRA:NKE), alleging that the plan of an upcoming Air Max 95 sneaker improperly incorporates elements of the convenience store chain's branding.

The complaint, filed successful national tribunal successful Dallas, claims the footwear features a colour strategy resembling 7-Eleven's signature red, orangish and greenish stripes.

7-Eleven argues the plan could mislead consumers into believing the footwear is affiliated with oregon endorsed by the company. The filing besides points to the timing of the release, which is scheduled for July 11, a day the retailer promotes annually arsenic "7-Eleven Day."

In its ineligible filing, 7-Eleven said Nike's plan amounts to a "confusingly akin imitation" of its commercialized formal and contends the merchandise could make marque relation successful the minds of consumers. The ailment includes the assertion that Nike acted with "callous and malicious disregard" for 7-Eleven's trademark rights.

In a connection cited successful the filing, 7-Eleven said it acted to support its marque fixed the proximity of the motorboat to its promotional holiday. Nike has not publically responded to the lawsuit.